Baidu vs Alphabet: revenue, profit, margins and growth compared
Baidu brought in $18.5B of revenue in fiscal 2025, Alphabet $402.8B in fiscal 2025. Revenue changed by +1.2% at Baidu and +15.1% at Alphabet on the year before, so Alphabet grew faster. Baidu kept 4.3% of its revenue as net profit, Alphabet 32.8%. Free cash flow was -$2.2B at Baidu and $73.3B at Alphabet.
Fiscal years as each company reports them; the two may end in different months.
Questions about Baidu and Alphabet
Which is bigger by revenue, Baidu or Alphabet?
Alphabet is bigger by revenue: $402.8B in fiscal 2025, against $18.5B for Baidu in fiscal 2025.
Which keeps more of its revenue as profit, Baidu or Alphabet?
Baidu had a net margin of 4.3% in fiscal 2025; Alphabet had 32.8% in fiscal 2025.
Which grew revenue faster, Baidu or Alphabet?
In their latest fiscal years revenue changed by +1.2% at Baidu and +15.1% at Alphabet.
Where do these numbers come from?
From the annual reports each company files with the SEC (10-K, or 20-F and 40-F for foreign companies), read from their XBRL data. Margins and growth are simple arithmetic on those figures. Nothing here is a recommendation.