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NASDAQ · Technology

Baidu, Inc. (BIDU)

Baidu, Inc. reported revenue of $18.5B in fiscal 2025, up 1.2% from a year earlier. Net income was $799M, a net margin of 4.3%. In fiscal 2025 capital spending exceeded operating cash flow by $2.2B. At December 31, 2025 it held $3.5B in cash against $5.9B of debt. Its latest periodic report to the SEC is the annual report (foreign issuer) (20-F) filed on March 17, 2026.

Watch BIDU in 60 seconds
Price
$87.38
+0.06% on the day · September 28, 2026
52-week range $86.29 to $165.30
Market cap
$29.7B
Revenue (FY2025)
$18.5B
+1.2% year on year
Net margin
4.3%

What Baidu, Inc. does

Baidu, Inc. is registered with the SEC under industry code SIC 7370 (Services-Computer Programming, Data Processing, Etc.). Its shares trade on NASDAQ under the ticker BIDU.

Revenue and profit by year

Revenue
FY18: $14.9B $14.9B FY18FY19: $15.4B $15.4B FY19FY20: $16.4B $16.4B FY20FY21: $19.5B $19.5B FY21FY22: $17.9B $17.9B FY22FY23: $19B $19B FY23FY24: $18.2B $18.2B FY24FY25: $18.5B $18.5B FY25
Net income
FY18: $4B $4B FY18FY19: $296M $296M FY19FY20: $3.4B $3.4B FY20FY21: $1.6B $1.6B FY21FY22: $1.1B $1.1B FY22FY23: $2.9B $2.9B FY23FY24: $3.3B $3.3B FY24FY25: $799M $799M FY25

Fiscal years as reported in annual reports. Amounts in USD.

Key figures

Fiscal yearRevenueOperating incomeNet incomeDiluted EPSFree cash flow
2025$18.5B-$833M$799Mn/a-$2.2B
2024$18.2B$2.9B$3.3Bn/a$1.8B
2023$19B$3.1B$2.9Bn/a$3.6B
2022$17.9B$2.3B$1.1Bn/a$2.6B
2021$19.5B$1.7B$1.6Bn/a$1.4B
2020$16.4B$2.2B$3.4Bn/a$2.9B

Full financial statements: income, balance sheet and cash flow

Where BIDU ranks in Technology

Revenue$18.5B
#40 of 731 in Technology · Top 5%
Revenue growth+1.2%
#452 of 604 in Technology · Bottom 25%
Net margin4.3%
#267 of 611 in Technology · Top 44%
Free cash flow margin-11.7%
#474 of 569 in Technology · Bottom 17%

Latest fiscal year of every company in the sector with the figure reported. Revenue is ranked among companies reporting in US dollars; growth and margins among companies with at least 10 million of revenue. Technology

Latest SEC filings

What Baidu, Inc. has filed recently, newest first. Each links to the original document on SEC EDGAR.

  1. September 25, 2026
  2. September 24, 2026
  3. September 23, 2026
  4. September 22, 2026
  5. September 21, 2026
  6. September 18, 2026
  7. September 17, 2026
  8. September 17, 2026
  9. September 16, 2026
  10. September 15, 2026

Recent insider filings (Forms 3, 4 and 144): 10, the latest on August 11, 2026. Insider transactions on SEC

Insider trades

What the people running Baidu, Inc. did with its shares, from the Form 4 filings they must send the SEC within two business days.

No insider bought or sold shares on the open market in the last 90 days. The 4 reported changes were pay in shares, option exercises, shares withheld for tax or gifts.

Bought (open market)
$0
last 90 days
Sold
$0
last 90 days
DateInsiderWhatSharesPriceValueFiling
August 9, 2026 Li Yanhong RobinSee Remarks, Director, 10% owner Exercised optionsindirect 342,096 - - Form 4
August 8, 2026 Li Yanhong RobinSee Remarks, Director, 10% owner Exercised optionsindirect 510,808 - - Form 4
August 7, 2026 He HaijianChief Financial Officer Exercised options 151,536 - - Form 4
August 7, 2026 Li Yanhong RobinSee Remarks, Director, 10% owner Exercised optionsindirect 527,200 - - Form 4
May 21, 2026 Foo JixunDirector Sold 122,584 $16.32 $2M Form 4

All insider filings on SEC.gov · Where insiders are buying across the market

Who owns BIDU

Three views from three kinds of SEC filings, each with its own date. They overlap and are not added up.

5% holders

Anyone who owns more than 5% of a class of shares must say so on Schedule 13D (if they may seek to influence the company) or 13G (a passive holder). The latest filing of each holder is shown: 13G filings of the last 2 years, 13D of the last 3.

HolderOf classSharesFiled
Robin Yanhong Li13G, passive with 1 related filers 19.2% 521,447,432 August 14, 2025
Baidu Holdings Limited13D, may seek influence with 1 related filers 7.11% 45,953,524 September 27, 2024

Largest institutional holders

No Form 13F positions imported for this company yet.

Insiders

Reported holdings of insiders who filed a Form 4 in the last 12 months: the shares each one held after their latest reported transaction. This is not the total held by all insiders.

2 insiders reported holding 10,146,056 shares in total, about $886.6M at the last price.

HolderSharesAs of
Li Yanhong RobinSee Remarks, Director, 10% owner 9,994,5209,994,520 held indirectly August 9, 2026
He HaijianChief Financial Officer 151,536 August 7, 2026

Schedule 13D/13G filings on SEC.gov

All filings on SEC EDGAR

Questions about BIDU

What does Baidu, Inc. do?

Baidu, Inc. is registered with the SEC under industry code SIC 7370 (Services-Computer Programming, Data Processing, Etc.). Its shares trade on NASDAQ under the ticker BIDU.

Is Baidu, Inc. profitable?

Yes. In fiscal 2025 it reported net income of $799M on revenue of $18.5B, a net margin of 4.3%.

How much revenue does Baidu, Inc. make?

In fiscal 2025 Baidu, Inc. reported revenue of $18.5B. That is 1.2% more than a year earlier.

When did Baidu, Inc. last report?

Its most recent periodic report is the annual report (foreign issuer) (20-F) filed on March 17, 2026. It covers the period to December 31, 2025. Its newest filing of any kind is the foreign issuer update from September 25, 2026.

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Where the numbers come from

Financial figures are the values Baidu, Inc. tagged in its own SEC filings (XBRL), taken from the latest filing for each period, so restatements replace older figures. Revenue, profit and cash flow are for full fiscal years unless marked as the last twelve months, which is the sum of the four most recent quarters. Where a company reports only the full year, the fourth quarter is the year minus the first three.

Prices are delayed end-of-day market data in the listing currency, and market cap moves with the price. P/E is shown only when earnings per share are positive. Nothing here is investment advice.