Stocks Comparison
AppLovin vs Baidu: revenue, profit, margins and growth compared
AppLovin brought in $5.5B of revenue in fiscal 2025, Baidu $18.5B in fiscal 2025. Revenue changed by +70.0% at AppLovin and +1.2% at Baidu on the year before, so AppLovin grew faster. AppLovin kept 60.8% of its revenue as net profit, Baidu 4.3%.
Side by side, latest fiscal year
| APP | BIDU | |
|---|---|---|
| Fiscal year ended | FY2025 (December 31, 2025) | FY2025 (December 31, 2025) |
| Revenue | $5.5B | $18.5B |
| Revenue growth | +70.0% | +1.2% |
| Net income | $3.3B | $799M |
| Net margin | 60.8% | 4.3% |
| Free cash flow | n/a | -$2.2B |
| Free cash flow margin | n/a | -11.7% |
| Earnings per share (diluted) | $9.75 | n/a |
| Cash | $2.5B | $3.5B |
| Debt | $3.5B | $5.9B |
| Price to earnings | 31.6 | n/a |
| Market value | $103.2B | $29.7B |
| Dividend yield | n/a | n/a |
| Rank by revenue in sector | #89 of 731 · Technology | #40 of 731 · Technology |
Over the years
APP $5.5BBIDU $18.5B
APP $3.3BBIDU $799M
APP 60.8%BIDU 4.3%
APP +70.0%BIDU +1.2%
APP $2.1BBIDU -$2.2B
Questions about AppLovin and Baidu
Which is bigger by revenue, AppLovin or Baidu?
Baidu is bigger by revenue: $18.5B in fiscal 2025, against $5.5B for AppLovin in fiscal 2025.
Which keeps more of its revenue as profit, AppLovin or Baidu?
AppLovin had a net margin of 60.8% in fiscal 2025; Baidu had 4.3% in fiscal 2025.
Which grew revenue faster, AppLovin or Baidu?
In their latest fiscal years revenue changed by +70.0% at AppLovin and +1.2% at Baidu.
Where do these numbers come from?
From the annual reports each company files with the SEC (10-K, or 20-F and 40-F for foreign companies), read from their XBRL data. Margins and growth are simple arithmetic on those figures. Nothing here is a recommendation.