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AppLovin vs Pinterest: revenue, profit, margins and growth compared

AppLovin brought in $5.5B of revenue in fiscal 2025, Pinterest $4.2B in fiscal 2025. Revenue changed by +70.0% at AppLovin and +15.8% at Pinterest on the year before, so AppLovin grew faster. AppLovin kept 60.8% of its revenue as net profit, Pinterest 9.9%.

Side by side, latest fiscal year

APPPINS
Fiscal year endedFY2025 (December 31, 2025)FY2025 (December 31, 2025)
Revenue$5.5B$4.2B
Revenue growth+70.0%+15.8%
Net income$3.3B$416.9M
Net margin60.8%9.9%
Free cash flown/a$1.3B
Free cash flow marginn/a29.7%
Earnings per share (diluted)$9.75$0.61
Cash$2.5B$969.3M
Debt$3.5Bn/a
Price to earnings31.931.0
Market value$104B$10.7B
Dividend yieldn/an/a
Rank by revenue in sector#84 of 530 · Technology#103 of 530 · Technology

Over the years

Revenue
APP FY2019: $994.1MAPP FY2021: $1.5BAPP FY2021: $2.8BAPP FY2022: $2.8BAPP FY2023: $1.8BAPP FY2024: $3.2BAPP FY2025: $5.5BPINS FY2019: $755.9MPINS FY2019: $1.1BPINS FY2020: $1.7BPINS FY2021: $2.6BPINS FY2022: $2.8BPINS FY2023: $3.1BPINS FY2024: $3.6BPINS FY2025: $4.2BFY19FY20FY21FY22FY23FY24FY25
APP $5.5BPINS $4.2B
Net income
APP FY2019: $119MAPP FY2021: -$125.2MAPP FY2021: $35.4MAPP FY2022: -$192.7MAPP FY2023: $356.7MAPP FY2024: $1.6BAPP FY2025: $3.3BPINS FY2019: -$63MPINS FY2019: -$1.4BPINS FY2020: -$128.3MPINS FY2021: $316.4MPINS FY2022: -$96MPINS FY2023: -$35.6MPINS FY2024: $1.9BPINS FY2025: $416.9MFY19FY20FY21FY22FY23FY24FY25
APP $3.3BPINS $416.9M
Net margin
APP FY2019: 12.0%APP FY2021: -8.6%APP FY2021: 1.3%APP FY2022: -6.8%APP FY2023: 19.4%APP FY2024: 49.0%APP FY2025: 60.8%PINS FY2019: -8.3%PINS FY2019: -119.1%PINS FY2020: -7.6%PINS FY2021: 12.3%PINS FY2022: -3.4%PINS FY2023: -1.2%PINS FY2024: 51.1%PINS FY2025: 9.9%FY19FY20FY21FY22FY23FY24FY25
APP 60.8%PINS 9.9%
Revenue growth
APP FY2021: +46.0%APP FY2021: +92.5%APP FY2022: +0.9%APP FY2023: -34.6%APP FY2024: +75.1%APP FY2025: +70.0%PINS FY2019: +51.2%PINS FY2020: +48.1%PINS FY2021: +52.3%PINS FY2022: +8.7%PINS FY2023: +9.0%PINS FY2024: +19.3%PINS FY2025: +15.8%FY19FY20FY21FY22FY23FY24FY25
APP +70.0%PINS +15.8%
Free cash flow
APP FY2019: $195.1MAPP FY2021: $219.6MAPP FY2021: $360.5MAPP FY2022: $412.1MAPP FY2023: $1.1BAPP FY2024: $2.1BPINS FY2019: -$82.6MPINS FY2019: -$33.1MPINS FY2020: $11.4MPINS FY2021: $743.9MPINS FY2022: $440.2MPINS FY2023: $604.9MPINS FY2024: $940MPINS FY2025: $1.3BFY19FY20FY21FY22FY23FY24FY25
APP $2.1BPINS $1.3B

Fiscal years as each company reports them; the two may end in different months.

Questions about AppLovin and Pinterest

Which is bigger by revenue, AppLovin or Pinterest?

AppLovin is bigger by revenue: $5.5B in fiscal 2025, against $4.2B for Pinterest in fiscal 2025.

Which keeps more of its revenue as profit, AppLovin or Pinterest?

AppLovin had a net margin of 60.8% in fiscal 2025; Pinterest had 9.9% in fiscal 2025.

Which grew revenue faster, AppLovin or Pinterest?

In their latest fiscal years revenue changed by +70.0% at AppLovin and +15.8% at Pinterest.

Where do these numbers come from?

From the annual reports each company files with the SEC (10-K, or 20-F and 40-F for foreign companies), read from their XBRL data. Margins and growth are simple arithmetic on those figures. Nothing here is a recommendation.

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