Baidu vs Snap: revenue, profit, margins and growth compared
Baidu brought in $18.5B of revenue in fiscal 2025, Snap $5.9B in fiscal 2025. Revenue changed by +1.2% at Baidu and +10.6% at Snap on the year before, so Snap grew faster. Baidu kept 4.3% of its revenue as net profit, Snap -7.8%. Free cash flow was -$2.2B at Baidu and $437.2M at Snap.
Fiscal years as each company reports them; the two may end in different months.
Questions about Baidu and Snap
Which is bigger by revenue, Baidu or Snap?
Baidu is bigger by revenue: $18.5B in fiscal 2025, against $5.9B for Snap in fiscal 2025.
Which keeps more of its revenue as profit, Baidu or Snap?
Baidu had a net margin of 4.3% in fiscal 2025; Snap had -7.8% in fiscal 2025.
Which grew revenue faster, Baidu or Snap?
In their latest fiscal years revenue changed by +1.2% at Baidu and +10.6% at Snap.
Where do these numbers come from?
From the annual reports each company files with the SEC (10-K, or 20-F and 40-F for foreign companies), read from their XBRL data. Margins and growth are simple arithmetic on those figures. Nothing here is a recommendation.