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Baidu vs Pinterest: revenue, profit, margins and growth compared

Baidu brought in $18.5B of revenue in fiscal 2025, Pinterest $4.2B in fiscal 2025. Revenue changed by +1.2% at Baidu and +15.8% at Pinterest on the year before, so Pinterest grew faster. Baidu kept 4.3% of its revenue as net profit, Pinterest 9.9%. Free cash flow was -$2.2B at Baidu and $1.3B at Pinterest.

Side by side, latest fiscal year

BIDUPINS
Fiscal year endedFY2025 (December 31, 2025)FY2025 (December 31, 2025)
Revenue$18.5B$4.2B
Revenue growth+1.2%+15.8%
Net income$799M$416.9M
Net margin4.3%9.9%
Free cash flow-$2.2B$1.3B
Free cash flow margin-11.7%29.7%
Earnings per share (diluted)n/a$0.61
Cash$3.5B$969.3M
Debt$5.9Bn/a
Price to earningsn/a36.6
Market value$26.3B$12.6B
Dividend yieldn/an/a
Rank by revenue in sector#40 of 751 · Technology#108 of 751 · Technology

Over the years

Revenue
BIDU FY2018: $14.9BBIDU FY2019: $15.4BBIDU FY2020: $16.4BBIDU FY2021: $19.5BBIDU FY2022: $17.9BBIDU FY2023: $19BBIDU FY2024: $18.2BBIDU FY2025: $18.5BPINS FY2019: $755.9MPINS FY2019: $1.1BPINS FY2020: $1.7BPINS FY2021: $2.6BPINS FY2022: $2.8BPINS FY2023: $3.1BPINS FY2024: $3.6BPINS FY2025: $4.2BFY18FY19FY20FY21FY22FY23FY24FY25
BIDU $18.5BPINS $4.2B
Net income
BIDU FY2018: $4BBIDU FY2019: $296MBIDU FY2020: $3.4BBIDU FY2021: $1.6BBIDU FY2022: $1.1BBIDU FY2023: $2.9BBIDU FY2024: $3.3BBIDU FY2025: $799MPINS FY2019: -$63MPINS FY2019: -$1.4BPINS FY2020: -$128.3MPINS FY2021: $316.4MPINS FY2022: -$96MPINS FY2023: -$35.6MPINS FY2024: $1.9BPINS FY2025: $416.9MFY18FY19FY20FY21FY22FY23FY24FY25
BIDU $799MPINS $416.9M
Net margin
BIDU FY2018: 27.0%BIDU FY2019: 1.9%BIDU FY2020: 21.0%BIDU FY2021: 8.2%BIDU FY2022: 6.1%BIDU FY2023: 15.1%BIDU FY2024: 17.8%BIDU FY2025: 4.3%PINS FY2019: -8.3%PINS FY2019: -119.1%PINS FY2020: -7.6%PINS FY2021: 12.3%PINS FY2022: -3.4%PINS FY2023: -1.2%PINS FY2024: 51.1%PINS FY2025: 9.9%FY18FY19FY20FY21FY22FY23FY24FY25
BIDU 4.3%PINS 9.9%
Revenue growth
BIDU FY2019: +3.7%BIDU FY2020: +6.4%BIDU FY2021: +19.0%BIDU FY2022: -8.2%BIDU FY2023: +5.7%BIDU FY2024: -3.8%BIDU FY2025: +1.2%PINS FY2019: +51.2%PINS FY2020: +48.1%PINS FY2021: +52.3%PINS FY2022: +8.7%PINS FY2023: +9.0%PINS FY2024: +19.3%PINS FY2025: +15.8%FY19FY20FY21FY22FY23FY24FY25
BIDU +1.2%PINS +15.8%
Free cash flow
BIDU FY2018: $4BBIDU FY2019: $3.2BBIDU FY2020: $2.9BBIDU FY2021: $1.4BBIDU FY2022: $2.6BBIDU FY2023: $3.6BBIDU FY2024: $1.8BBIDU FY2025: -$2.2BPINS FY2019: -$82.6MPINS FY2019: -$33.1MPINS FY2020: $11.4MPINS FY2021: $743.9MPINS FY2022: $440.2MPINS FY2023: $604.9MPINS FY2024: $940MPINS FY2025: $1.3BFY18FY19FY20FY21FY22FY23FY24FY25
BIDU -$2.2BPINS $1.3B

Fiscal years as each company reports them; the two may end in different months.

Questions about Baidu and Pinterest

Which is bigger by revenue, Baidu or Pinterest?

Baidu is bigger by revenue: $18.5B in fiscal 2025, against $4.2B for Pinterest in fiscal 2025.

Which keeps more of its revenue as profit, Baidu or Pinterest?

Baidu had a net margin of 4.3% in fiscal 2025; Pinterest had 9.9% in fiscal 2025.

Which grew revenue faster, Baidu or Pinterest?

In their latest fiscal years revenue changed by +1.2% at Baidu and +15.8% at Pinterest.

Where do these numbers come from?

From the annual reports each company files with the SEC (10-K, or 20-F and 40-F for foreign companies), read from their XBRL data. Margins and growth are simple arithmetic on those figures. Nothing here is a recommendation.

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