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Alphabet vs Snap: revenue, profit, margins and growth compared

Alphabet brought in $402.8B of revenue in fiscal 2025, Snap $5.9B in fiscal 2025. Revenue changed by +15.1% at Alphabet and +10.6% at Snap on the year before, so Alphabet grew faster. Alphabet kept 32.8% of its revenue as net profit, Snap -7.8%. Free cash flow was $73.3B at Alphabet and $437.2M at Snap.

Side by side, latest fiscal year

GOOGLSNAP
Fiscal year endedFY2025 (December 31, 2025)FY2025 (December 31, 2025)
Revenue$402.8B$5.9B
Revenue growth+15.1%+10.6%
Net income$132.2B-$460.5M
Net margin32.8%-7.8%
Free cash flow$73.3B$437.2M
Free cash flow margin18.2%7.4%
Earnings per share (diluted)$10.81-$0.27
Cash$30.7B$1B
Debt$49.1B$3.5B
Price to earnings31.8n/a
Market value$4.21T$9.2B
Dividend yield0.24%n/a
Rank by revenue in sector#2 of 530 · Technology#81 of 530 · Technology

Over the years

Revenue
GOOGL FY2018: $136.8BGOOGL FY2019: $161.9BGOOGL FY2020: $182.5BGOOGL FY2021: $257.6BGOOGL FY2022: $282.8BGOOGL FY2023: $307.4BGOOGL FY2024: $350BGOOGL FY2025: $402.8BSNAP FY2018: $1.2BSNAP FY2019: $1.7BSNAP FY2020: $2.5BSNAP FY2021: $4.1BSNAP FY2022: $4.6BSNAP FY2023: $4.6BSNAP FY2024: $5.4BSNAP FY2025: $5.9BFY18FY19FY20FY21FY22FY23FY24FY25
GOOGL $402.8BSNAP $5.9B
Net income
GOOGL FY2018: $30.7BGOOGL FY2019: $34.3BGOOGL FY2020: $40.3BGOOGL FY2021: $76BGOOGL FY2022: $60BGOOGL FY2023: $73.8BGOOGL FY2024: $100.1BGOOGL FY2025: $132.2BSNAP FY2018: -$1.3BSNAP FY2019: -$1BSNAP FY2020: -$944.8MSNAP FY2021: -$488MSNAP FY2022: -$1.4BSNAP FY2023: -$1.3BSNAP FY2024: -$697.9MSNAP FY2025: -$460.5MFY18FY19FY20FY21FY22FY23FY24FY25
GOOGL $132.2BSNAP -$460.5M
Net margin
GOOGL FY2018: 22.5%GOOGL FY2019: 21.2%GOOGL FY2020: 22.1%GOOGL FY2021: 29.5%GOOGL FY2022: 21.2%GOOGL FY2023: 24.0%GOOGL FY2024: 28.6%GOOGL FY2025: 32.8%SNAP FY2018: -106.4%SNAP FY2019: -60.3%SNAP FY2020: -37.7%SNAP FY2021: -11.9%SNAP FY2022: -31.1%SNAP FY2023: -28.7%SNAP FY2024: -13.0%SNAP FY2025: -7.8%FY18FY19FY20FY21FY22FY23FY24FY25
GOOGL 32.8%SNAP -7.8%
Revenue growth
GOOGL FY2019: +18.3%GOOGL FY2020: +12.8%GOOGL FY2021: +41.2%GOOGL FY2022: +9.8%GOOGL FY2023: +8.7%GOOGL FY2024: +13.9%GOOGL FY2025: +15.1%SNAP FY2019: +45.3%SNAP FY2020: +46.1%SNAP FY2021: +64.2%SNAP FY2022: +11.8%SNAP FY2023: +0.1%SNAP FY2024: +16.4%SNAP FY2025: +10.6%FY19FY20FY21FY22FY23FY24FY25
GOOGL +15.1%SNAP +10.6%
Free cash flow
GOOGL FY2018: $22.8BGOOGL FY2019: $31BGOOGL FY2020: $42.8BGOOGL FY2021: $67BGOOGL FY2022: $60BGOOGL FY2023: $69.5BGOOGL FY2024: $72.8BGOOGL FY2025: $73.3BSNAP FY2018: -$810.2MSNAP FY2019: -$341.4MSNAP FY2020: -$225.5MSNAP FY2021: $223MSNAP FY2022: $55.3MSNAP FY2023: $34.8MSNAP FY2024: $218.7MSNAP FY2025: $437.2MFY18FY19FY20FY21FY22FY23FY24FY25
GOOGL $73.3BSNAP $437.2M

Fiscal years as each company reports them; the two may end in different months.

Questions about Alphabet and Snap

Which is bigger by revenue, Alphabet or Snap?

Alphabet is bigger by revenue: $402.8B in fiscal 2025, against $5.9B for Snap in fiscal 2025.

Which keeps more of its revenue as profit, Alphabet or Snap?

Alphabet had a net margin of 32.8% in fiscal 2025; Snap had -7.8% in fiscal 2025.

Which grew revenue faster, Alphabet or Snap?

In their latest fiscal years revenue changed by +15.1% at Alphabet and +10.6% at Snap.

Where do these numbers come from?

From the annual reports each company files with the SEC (10-K, or 20-F and 40-F for foreign companies), read from their XBRL data. Margins and growth are simple arithmetic on those figures. Nothing here is a recommendation.

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