AppLovin vs Alphabet: revenue, profit, margins and growth compared
AppLovin brought in $5.5B of revenue in fiscal 2025, Alphabet $402.8B in fiscal 2025. Revenue changed by +70.0% at AppLovin and +15.1% at Alphabet on the year before, so AppLovin grew faster. AppLovin kept 60.8% of its revenue as net profit, Alphabet 32.8%.
Fiscal years as each company reports them; the two may end in different months.
Questions about AppLovin and Alphabet
Which is bigger by revenue, AppLovin or Alphabet?
Alphabet is bigger by revenue: $402.8B in fiscal 2025, against $5.5B for AppLovin in fiscal 2025.
Which keeps more of its revenue as profit, AppLovin or Alphabet?
AppLovin had a net margin of 60.8% in fiscal 2025; Alphabet had 32.8% in fiscal 2025.
Which grew revenue faster, AppLovin or Alphabet?
In their latest fiscal years revenue changed by +70.0% at AppLovin and +15.1% at Alphabet.
Where do these numbers come from?
From the annual reports each company files with the SEC (10-K, or 20-F and 40-F for foreign companies), read from their XBRL data. Margins and growth are simple arithmetic on those figures. Nothing here is a recommendation.