Apple vs Alphabet: revenue, profit, margins and growth compared
Apple brought in $478.8B of revenue in fiscal 2026, Alphabet $402.8B in fiscal 2025. Revenue changed by +15.1% at Apple and +15.1% at Alphabet on the year before. Apple kept 27.6% of its revenue as net profit, Alphabet 32.8%. Free cash flow was $136.1B at Apple and $73.3B at Alphabet.
Fiscal years as each company reports them; the two may end in different months.
Questions about Apple and Alphabet
Which is bigger by revenue, Apple or Alphabet?
Apple is bigger by revenue: $478.8B in fiscal 2026, against $402.8B for Alphabet in fiscal 2025.
Which keeps more of its revenue as profit, Apple or Alphabet?
Apple had a net margin of 27.6% in fiscal 2026; Alphabet had 32.8% in fiscal 2025.
Which grew revenue faster, Apple or Alphabet?
In their latest fiscal years revenue changed by +15.1% at Apple and +15.1% at Alphabet.
Where do these numbers come from?
From the annual reports each company files with the SEC (10-K, or 20-F and 40-F for foreign companies), read from their XBRL data. Margins and growth are simple arithmetic on those figures. Nothing here is a recommendation.