Baidu vs Meta Platforms: revenue, profit, margins and growth compared
Baidu brought in $18.5B of revenue in fiscal 2025, Meta Platforms $201B in fiscal 2025. Revenue changed by +1.2% at Baidu and +22.2% at Meta Platforms on the year before, so Meta Platforms grew faster. Baidu kept 4.3% of its revenue as net profit, Meta Platforms 30.1%. Free cash flow was -$2.2B at Baidu and $46.1B at Meta Platforms.
Fiscal years as each company reports them; the two may end in different months.
Questions about Baidu and Meta Platforms
Which is bigger by revenue, Baidu or Meta Platforms?
Meta Platforms is bigger by revenue: $201B in fiscal 2025, against $18.5B for Baidu in fiscal 2025.
Which keeps more of its revenue as profit, Baidu or Meta Platforms?
Baidu had a net margin of 4.3% in fiscal 2025; Meta Platforms had 30.1% in fiscal 2025.
Which grew revenue faster, Baidu or Meta Platforms?
In their latest fiscal years revenue changed by +1.2% at Baidu and +22.2% at Meta Platforms.
Where do these numbers come from?
From the annual reports each company files with the SEC (10-K, or 20-F and 40-F for foreign companies), read from their XBRL data. Margins and growth are simple arithmetic on those figures. Nothing here is a recommendation.