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QVC vs Vipshop: revenue, profit, margins and growth compared

QVC brought in $9.2B of revenue in fiscal 2025, Vipshop $15.1B in fiscal 2025. Revenue changed by -8.0% at QVC and +2.0% at Vipshop on the year before, so Vipshop grew faster. QVC kept -26.4% of its revenue as net profit, Vipshop 6.8%. Free cash flow was $118M at QVC and $782M at Vipshop.

Side by side, latest fiscal year

QVCAQVIPS
Fiscal year endedFY2025 (December 31, 2025)FY2025 (December 31, 2025)
Revenue$9.2B$15.1B
Revenue growth-8.0%+2.0%
Net income-$2.4B$1B
Net margin-26.4%6.8%
Free cash flow$118M$782M
Free cash flow margin1.3%5.2%
Earnings per share (diluted)-$302.97$10.12
Cash$2B$3.3B
Debt$5.9Bn/a
Price to earningsn/an/a
Market valuen/a$6B
Dividend yieldn/an/a
Rank by revenue in sector#129 of 1065 · Consumer discretionary#89 of 1065 · Consumer discretionary

Over the years

Revenue
QVCAQ FY2018: $14.1BQVCAQ FY2019: $13.5BQVCAQ FY2020: $14.2BQVCAQ FY2021: $14BQVCAQ FY2022: $12.1BQVCAQ FY2023: $10.9BQVCAQ FY2024: $10BQVCAQ FY2025: $9.2BVIPS FY2018: $12.3BVIPS FY2019: $13.4BVIPS FY2020: $15.6BVIPS FY2021: $18.4BVIPS FY2022: $15BVIPS FY2023: $15.9BVIPS FY2024: $14.9BVIPS FY2025: $15.1BFY18FY19FY20FY21FY22FY23FY24FY25
QVCAQ $9.2BVIPS $15.1B
Net income
QVCAQ FY2018: $916MQVCAQ FY2019: -$456MQVCAQ FY2020: $1.2BQVCAQ FY2021: $340MQVCAQ FY2022: -$2.6BQVCAQ FY2023: -$145MQVCAQ FY2024: -$1.3BQVCAQ FY2025: -$2.4BVIPS FY2018: $309.6MVIPS FY2019: $577MVIPS FY2020: $905.3MVIPS FY2021: $734.6MVIPS FY2022: $913.2MVIPS FY2023: $1.1BVIPS FY2024: $1.1BVIPS FY2025: $1BFY18FY19FY20FY21FY22FY23FY24FY25
QVCAQ -$2.4BVIPS $1B
Net margin
QVCAQ FY2018: 6.5%QVCAQ FY2019: -3.4%QVCAQ FY2020: 8.4%QVCAQ FY2021: 2.4%QVCAQ FY2022: -21.4%QVCAQ FY2023: -1.3%QVCAQ FY2024: -12.9%QVCAQ FY2025: -26.4%VIPS FY2018: 2.5%VIPS FY2019: 4.3%VIPS FY2020: 5.8%VIPS FY2021: 4.0%VIPS FY2022: 6.1%VIPS FY2023: 7.2%VIPS FY2024: 7.1%VIPS FY2025: 6.8%FY18FY19FY20FY21FY22FY23FY24FY25
QVCAQ -26.4%VIPS 6.8%
Revenue growth
QVCAQ FY2019: -4.3%QVCAQ FY2020: +5.3%QVCAQ FY2021: -0.9%QVCAQ FY2022: -13.8%QVCAQ FY2023: -9.8%QVCAQ FY2024: -8.0%QVCAQ FY2025: -8.0%VIPS FY2019: +8.7%VIPS FY2020: +16.9%VIPS FY2021: +17.7%VIPS FY2022: -18.6%VIPS FY2023: +6.3%VIPS FY2024: -6.6%VIPS FY2025: +2.0%FY19FY20FY21FY22FY23FY24FY25
QVCAQ -8.0%VIPS +2.0%
Free cash flow
QVCAQ FY2018: $998MQVCAQ FY2019: $959MQVCAQ FY2020: $2.2BQVCAQ FY2021: $981MQVCAQ FY2022: -$74MQVCAQ FY2023: $689MQVCAQ FY2024: $326MQVCAQ FY2025: $118MVIPS FY2018: $469.2MVIPS FY2019: $1.3BVIPS FY2020: $1.5BVIPS FY2021: $629.6MVIPS FY2022: $1.2BVIPS FY2023: $1.7BVIPS FY2024: $877.6MVIPS FY2025: $782MFY18FY19FY20FY21FY22FY23FY24FY25
QVCAQ $118MVIPS $782M

Fiscal years as each company reports them; the two may end in different months.

Questions about QVC and Vipshop

Which is bigger by revenue, QVC or Vipshop?

Vipshop is bigger by revenue: $15.1B in fiscal 2025, against $9.2B for QVC in fiscal 2025.

Which keeps more of its revenue as profit, QVC or Vipshop?

QVC had a net margin of -26.4% in fiscal 2025; Vipshop had 6.8% in fiscal 2025.

Which grew revenue faster, QVC or Vipshop?

In their latest fiscal years revenue changed by -8.0% at QVC and +2.0% at Vipshop.

Where do these numbers come from?

From the annual reports each company files with the SEC (10-K, or 20-F and 40-F for foreign companies), read from their XBRL data. Margins and growth are simple arithmetic on those figures. Nothing here is a recommendation.

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