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Coupang vs Vipshop: revenue, profit, margins and growth compared

Coupang brought in $34.5B of revenue in fiscal 2025, Vipshop $15.1B in fiscal 2025. Revenue changed by +14.1% at Coupang and +2.0% at Vipshop on the year before, so Coupang grew faster. Coupang kept 0.6% of its revenue as net profit, Vipshop 6.8%. Free cash flow was $522M at Coupang and $782M at Vipshop.

Side by side, latest fiscal year

CPNGVIPS
Fiscal year endedFY2025 (December 31, 2025)FY2025 (December 31, 2025)
Revenue$34.5B$15.1B
Revenue growth+14.1%+2.0%
Net income$208M$1B
Net margin0.6%6.8%
Free cash flow$522M$782M
Free cash flow margin1.5%5.2%
Earnings per share (diluted)$0.11$10.12
Cash$6.3B$3.3B
Debt$648Mn/a
Price to earnings126.2n/a
Market value$24.9B$5.9B
Dividend yieldn/an/a
Rank by revenue in sector#28 of 778 · Consumer discretionary#85 of 778 · Consumer discretionary

Over the years

Revenue
CPNG FY2019: $6.3BCPNG FY2021: $12BCPNG FY2021: $18.4BCPNG FY2022: $20.6BCPNG FY2023: $24.4BCPNG FY2024: $30.3BCPNG FY2025: $34.5BVIPS FY2018: $12.3BVIPS FY2019: $13.4BVIPS FY2020: $15.6BVIPS FY2021: $18.4BVIPS FY2022: $15BVIPS FY2023: $15.9BVIPS FY2024: $14.9BVIPS FY2025: $15.1BFY18FY19FY20FY21FY22FY23FY24FY25
CPNG $34.5BVIPS $15.1B
Net income
CPNG FY2019: -$696.9MCPNG FY2021: -$463.2MCPNG FY2021: -$1.5BCPNG FY2022: -$92MCPNG FY2023: $1.4BCPNG FY2024: $154MCPNG FY2025: $208MVIPS FY2018: $309.6MVIPS FY2019: $577MVIPS FY2020: $905.3MVIPS FY2021: $734.6MVIPS FY2022: $913.2MVIPS FY2023: $1.1BVIPS FY2024: $1.1BVIPS FY2025: $1BFY18FY19FY20FY21FY22FY23FY24FY25
CPNG $208MVIPS $1B
Net margin
CPNG FY2019: -11.1%CPNG FY2021: -3.9%CPNG FY2021: -8.4%CPNG FY2022: -0.4%CPNG FY2023: 5.6%CPNG FY2024: 0.5%CPNG FY2025: 0.6%VIPS FY2018: 2.5%VIPS FY2019: 4.3%VIPS FY2020: 5.8%VIPS FY2021: 4.0%VIPS FY2022: 6.1%VIPS FY2023: 7.2%VIPS FY2024: 7.1%VIPS FY2025: 6.8%FY18FY19FY20FY21FY22FY23FY24FY25
CPNG 0.6%VIPS 6.8%
Revenue growth
CPNG FY2021: +90.8%CPNG FY2021: +53.8%CPNG FY2022: +11.8%CPNG FY2023: +18.5%CPNG FY2024: +24.1%CPNG FY2025: +14.1%VIPS FY2019: +8.7%VIPS FY2020: +16.9%VIPS FY2021: +17.7%VIPS FY2022: -18.6%VIPS FY2023: +6.3%VIPS FY2024: -6.6%VIPS FY2025: +2.0%FY19FY20FY21FY22FY23FY24FY25
CPNG +14.1%VIPS +2.0%
Free cash flow
CPNG FY2019: -$529.7MCPNG FY2021: -$183.1MCPNG FY2021: -$1.1BCPNG FY2022: -$259MCPNG FY2023: $1.8BCPNG FY2024: $1BCPNG FY2025: $522MVIPS FY2018: $469.2MVIPS FY2019: $1.3BVIPS FY2020: $1.5BVIPS FY2021: $629.6MVIPS FY2022: $1.2BVIPS FY2023: $1.7BVIPS FY2024: $877.6MVIPS FY2025: $782MFY18FY19FY20FY21FY22FY23FY24FY25
CPNG $522MVIPS $782M

Fiscal years as each company reports them; the two may end in different months.

Questions about Coupang and Vipshop

Which is bigger by revenue, Coupang or Vipshop?

Coupang is bigger by revenue: $34.5B in fiscal 2025, against $15.1B for Vipshop in fiscal 2025.

Which keeps more of its revenue as profit, Coupang or Vipshop?

Coupang had a net margin of 0.6% in fiscal 2025; Vipshop had 6.8% in fiscal 2025.

Which grew revenue faster, Coupang or Vipshop?

In their latest fiscal years revenue changed by +14.1% at Coupang and +2.0% at Vipshop.

Where do these numbers come from?

From the annual reports each company files with the SEC (10-K, or 20-F and 40-F for foreign companies), read from their XBRL data. Margins and growth are simple arithmetic on those figures. Nothing here is a recommendation.

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