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Alphabet vs NIQ Global Intelligence: revenue, profit, margins and growth compared

Alphabet brought in $402.8B of revenue in fiscal 2025, NIQ Global Intelligence $4.2B in fiscal 2025. Revenue changed by +15.1% at Alphabet and +5.7% at NIQ Global Intelligence on the year before, so Alphabet grew faster. Alphabet kept 32.8% of its revenue as net profit, NIQ Global Intelligence -8.4%. Free cash flow was $73.3B at Alphabet and $264M at NIQ Global Intelligence.

Side by side, latest fiscal year

GOOGLNIQ
Fiscal year endedFY2025 (December 31, 2025)FY2025 (December 31, 2025)
Revenue$402.8B$4.2B
Revenue growth+15.1%+5.7%
Net income$132.2B-$353.3M
Net margin32.8%-8.4%
Free cash flow$73.3B$264M
Free cash flow margin18.2%6.3%
Earnings per share (diluted)$10.81-$1.32
Cash$30.7B$518.8M
Debt$49.1B$3.7B
Price to earnings31.8n/a
Market value$4.21T$5.3B
Dividend yield0.24%n/a
Rank by revenue in sector#2 of 530 · Technology#104 of 530 · Technology

Over the years

Revenue
GOOGL FY2018: $136.8BGOOGL FY2019: $161.9BGOOGL FY2020: $182.5BGOOGL FY2021: $257.6BGOOGL FY2022: $282.8BGOOGL FY2023: $307.4BGOOGL FY2024: $350BGOOGL FY2025: $402.8BNIQ FY2023: $3.3BNIQ FY2025: $4BNIQ FY2025: $4.2BFY18FY19FY20FY21FY22FY23FY24FY25
GOOGL $402.8BNIQ $4.2B
Net income
GOOGL FY2018: $30.7BGOOGL FY2019: $34.3BGOOGL FY2020: $40.3BGOOGL FY2021: $76BGOOGL FY2022: $60BGOOGL FY2023: $73.8BGOOGL FY2024: $100.1BGOOGL FY2025: $132.2BNIQ FY2023: -$577.4MNIQ FY2025: -$798MNIQ FY2025: -$353.3MFY18FY19FY20FY21FY22FY23FY24FY25
GOOGL $132.2BNIQ -$353.3M
Net margin
GOOGL FY2018: 22.5%GOOGL FY2019: 21.2%GOOGL FY2020: 22.1%GOOGL FY2021: 29.5%GOOGL FY2022: 21.2%GOOGL FY2023: 24.0%GOOGL FY2024: 28.6%GOOGL FY2025: 32.8%NIQ FY2023: -17.3%NIQ FY2025: -20.1%NIQ FY2025: -8.4%FY18FY19FY20FY21FY22FY23FY24FY25
GOOGL 32.8%NIQ -8.4%
Revenue growth
GOOGL FY2019: +18.3%GOOGL FY2020: +12.8%GOOGL FY2021: +41.2%GOOGL FY2022: +9.8%GOOGL FY2023: +8.7%GOOGL FY2024: +13.9%GOOGL FY2025: +15.1%NIQ FY2025: +18.9%NIQ FY2025: +5.7%FY19FY20FY21FY22FY23FY24FY25
GOOGL +15.1%NIQ +5.7%
Free cash flow
GOOGL FY2018: $22.8BGOOGL FY2019: $31BGOOGL FY2020: $42.8BGOOGL FY2021: $67BGOOGL FY2022: $60BGOOGL FY2023: $69.5BGOOGL FY2024: $72.8BGOOGL FY2025: $73.3BNIQ FY2023: -$36MNIQ FY2025: $38.5MNIQ FY2025: $264MFY18FY19FY20FY21FY22FY23FY24FY25
GOOGL $73.3BNIQ $264M

Fiscal years as each company reports them; the two may end in different months.

Questions about Alphabet and NIQ Global Intelligence

Which is bigger by revenue, Alphabet or NIQ Global Intelligence?

Alphabet is bigger by revenue: $402.8B in fiscal 2025, against $4.2B for NIQ Global Intelligence in fiscal 2025.

Which keeps more of its revenue as profit, Alphabet or NIQ Global Intelligence?

Alphabet had a net margin of 32.8% in fiscal 2025; NIQ Global Intelligence had -8.4% in fiscal 2025.

Which grew revenue faster, Alphabet or NIQ Global Intelligence?

In their latest fiscal years revenue changed by +15.1% at Alphabet and +5.7% at NIQ Global Intelligence.

Where do these numbers come from?

From the annual reports each company files with the SEC (10-K, or 20-F and 40-F for foreign companies), read from their XBRL data. Margins and growth are simple arithmetic on those figures. Nothing here is a recommendation.

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