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AppLovin vs NIQ Global Intelligence: revenue, profit, margins and growth compared

AppLovin brought in $5.5B of revenue in fiscal 2025, NIQ Global Intelligence $4.2B in fiscal 2025. Revenue changed by +70.0% at AppLovin and +5.7% at NIQ Global Intelligence on the year before, so AppLovin grew faster. AppLovin kept 60.8% of its revenue as net profit, NIQ Global Intelligence -8.4%.

Side by side, latest fiscal year

APPNIQ
Fiscal year endedFY2025 (December 31, 2025)FY2025 (December 31, 2025)
Revenue$5.5B$4.2B
Revenue growth+70.0%+5.7%
Net income$3.3B-$353.3M
Net margin60.8%-8.4%
Free cash flown/a$264M
Free cash flow marginn/a6.3%
Earnings per share (diluted)$9.75-$1.32
Cash$2.5B$518.8M
Debt$3.5B$3.7B
Price to earnings31.9n/a
Market value$104B$5.3B
Dividend yieldn/an/a
Rank by revenue in sector#84 of 530 · Technology#104 of 530 · Technology

Over the years

Revenue
APP FY2019: $994.1MAPP FY2021: $1.5BAPP FY2021: $2.8BAPP FY2022: $2.8BAPP FY2023: $1.8BAPP FY2024: $3.2BAPP FY2025: $5.5BNIQ FY2023: $3.3BNIQ FY2025: $4BNIQ FY2025: $4.2BFY19FY21FY22FY23FY24FY25
APP $5.5BNIQ $4.2B
Net income
APP FY2019: $119MAPP FY2021: -$125.2MAPP FY2021: $35.4MAPP FY2022: -$192.7MAPP FY2023: $356.7MAPP FY2024: $1.6BAPP FY2025: $3.3BNIQ FY2023: -$577.4MNIQ FY2025: -$798MNIQ FY2025: -$353.3MFY19FY21FY22FY23FY24FY25
APP $3.3BNIQ -$353.3M
Net margin
APP FY2019: 12.0%APP FY2021: -8.6%APP FY2021: 1.3%APP FY2022: -6.8%APP FY2023: 19.4%APP FY2024: 49.0%APP FY2025: 60.8%NIQ FY2023: -17.3%NIQ FY2025: -20.1%NIQ FY2025: -8.4%FY19FY21FY22FY23FY24FY25
APP 60.8%NIQ -8.4%
Revenue growth
APP FY2021: +46.0%APP FY2021: +92.5%APP FY2022: +0.9%APP FY2023: -34.6%APP FY2024: +75.1%APP FY2025: +70.0%NIQ FY2025: +18.9%NIQ FY2025: +5.7%FY21FY22FY23FY24FY25
APP +70.0%NIQ +5.7%
Free cash flow
APP FY2019: $195.1MAPP FY2021: $219.6MAPP FY2021: $360.5MAPP FY2022: $412.1MAPP FY2023: $1.1BAPP FY2024: $2.1BNIQ FY2023: -$36MNIQ FY2025: $38.5MNIQ FY2025: $264MFY19FY21FY22FY23FY24FY25
APP $2.1BNIQ $264M

Fiscal years as each company reports them; the two may end in different months.

Questions about AppLovin and NIQ Global Intelligence

Which is bigger by revenue, AppLovin or NIQ Global Intelligence?

AppLovin is bigger by revenue: $5.5B in fiscal 2025, against $4.2B for NIQ Global Intelligence in fiscal 2025.

Which keeps more of its revenue as profit, AppLovin or NIQ Global Intelligence?

AppLovin had a net margin of 60.8% in fiscal 2025; NIQ Global Intelligence had -8.4% in fiscal 2025.

Which grew revenue faster, AppLovin or NIQ Global Intelligence?

In their latest fiscal years revenue changed by +70.0% at AppLovin and +5.7% at NIQ Global Intelligence.

Where do these numbers come from?

From the annual reports each company files with the SEC (10-K, or 20-F and 40-F for foreign companies), read from their XBRL data. Margins and growth are simple arithmetic on those figures. Nothing here is a recommendation.

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