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Sally Beauty vs Star: revenue, profit, margins and growth compared

Sally Beauty brought in $3.7B of revenue in fiscal 2025, Star $1.8B in fiscal 2025. Revenue changed by -0.4% at Sally Beauty and +1.0% at Star on the year before, so Star grew faster. Sally Beauty kept 5.3% of its revenue as net profit, Star 4.1%. Free cash flow was $172.7M at Sally Beauty and $56M at Star.

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Side by side, latest fiscal year

SBHSGU
Fiscal year endedFY2025 (September 30, 2025)FY2025 (September 30, 2025)
Revenue$3.7B$1.8B
Revenue growth-0.4%+1.0%
Net income$195.9M$73.5M
Net margin5.3%4.1%
Free cash flow$172.7M$56M
Free cash flow margin4.7%3.1%
Earnings per share (diluted)$1.89n/a
Cash$149.2M$24.7M
Debt$875M$188.1M
Price to earnings9.1n/a
Market value$1.6B$421M
Dividend yieldn/an/a
Rank by revenue in sector#257 of 778 · Consumer discretionary#372 of 778 · Consumer discretionary

Over the years

Revenue
SBH FY2018: $3.9BSBH FY2019: $3.9BSBH FY2020: $3.5BSBH FY2021: $3.9BSBH FY2022: $3.8BSBH FY2023: $3.7BSBH FY2024: $3.7BSBH FY2025: $3.7BSGU FY2018: $1.7BSGU FY2019: $1.8BSGU FY2020: $1.5BSGU FY2021: $1.5BSGU FY2022: $2BSGU FY2023: $2BSGU FY2024: $1.8BSGU FY2025: $1.8BFY18FY19FY20FY21FY22FY23FY24FY25
SBH $3.7BSGU $1.8B
Net income
SBH FY2018: $258MSBH FY2019: $271.6MSBH FY2020: $184.6MSBH FY2021: $239.9MSBH FY2022: $183.6MSBH FY2023: $184.6MSBH FY2024: $153.4MSBH FY2025: $195.9MSGU FY2018: $55.5MSGU FY2019: $17.6MSGU FY2020: $55.9MSGU FY2021: $87.7MSGU FY2022: $35.3MSGU FY2023: $31.9MSGU FY2024: $35.2MSGU FY2025: $73.5MFY18FY19FY20FY21FY22FY23FY24FY25
SBH $195.9MSGU $73.5M
Net margin
SBH FY2018: 6.6%SBH FY2019: 7.0%SBH FY2020: 5.3%SBH FY2021: 6.2%SBH FY2022: 4.8%SBH FY2023: 5.0%SBH FY2024: 4.1%SBH FY2025: 5.3%SGU FY2018: 3.3%SGU FY2019: 1.0%SGU FY2020: 3.8%SGU FY2021: 5.9%SGU FY2022: 1.8%SGU FY2023: 1.6%SGU FY2024: 2.0%SGU FY2025: 4.1%FY18FY19FY20FY21FY22FY23FY24FY25
SBH 5.3%SGU 4.1%
Revenue growth
SBH FY2019: -1.4%SBH FY2020: -9.3%SBH FY2021: +10.3%SBH FY2022: -1.5%SBH FY2023: -2.3%SBH FY2024: -0.3%SBH FY2025: -0.4%SGU FY2019: +4.5%SGU FY2020: -16.3%SGU FY2021: +2.0%SGU FY2022: +34.0%SGU FY2023: -2.7%SGU FY2024: -9.6%SGU FY2025: +1.0%FY19FY20FY21FY22FY23FY24FY25
SBH -0.4%SGU +1.0%
Free cash flow
SBH FY2018: $286.2MSBH FY2019: $212.7MSBH FY2020: $316MSBH FY2021: $308MSBH FY2022: $57.3MSBH FY2023: $158.6MSBH FY2024: $145.4MSBH FY2025: $172.7MSGU FY2018: $43.9MSGU FY2019: $86.1MSGU FY2020: $161.5MSGU FY2021: $53.8MSGU FY2022: $15.2MSGU FY2023: $114.6MSGU FY2024: $100.3MSGU FY2025: $56MFY18FY19FY20FY21FY22FY23FY24FY25
SBH $172.7MSGU $56M

Fiscal years as each company reports them; the two may end in different months.

Questions about Sally Beauty and Star

Which is bigger by revenue, Sally Beauty or Star?

Sally Beauty is bigger by revenue: $3.7B in fiscal 2025, against $1.8B for Star in fiscal 2025.

Which keeps more of its revenue as profit, Sally Beauty or Star?

Sally Beauty had a net margin of 5.3% in fiscal 2025; Star had 4.1% in fiscal 2025.

Which grew revenue faster, Sally Beauty or Star?

In their latest fiscal years revenue changed by -0.4% at Sally Beauty and +1.0% at Star.

Where do these numbers come from?

From the annual reports each company files with the SEC (10-K, or 20-F and 40-F for foreign companies), read from their XBRL data. Margins and growth are simple arithmetic on those figures. Nothing here is a recommendation.

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