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JD.com vs Sally Beauty: revenue, profit, margins and growth compared

JD.com brought in $187.2B of revenue in fiscal 2025, Sally Beauty $3.7B in fiscal 2025. Revenue changed by +17.9% at JD.com and -0.4% at Sally Beauty on the year before, so JD.com grew faster. JD.com kept 1.5% of its revenue as net profit, Sally Beauty 5.3%. Free cash flow was $1.6B at JD.com and $172.7M at Sally Beauty.

Side by side, latest fiscal year

JDSBH
Fiscal year endedFY2025 (December 31, 2025)FY2025 (September 30, 2025)
Revenue$187.2B$3.7B
Revenue growth+17.9%-0.4%
Net income$2.8B$195.9M
Net margin1.5%5.3%
Free cash flow$1.6B$172.7M
Free cash flow margin0.9%4.7%
Earnings per share (diluted)$0.92$1.89
Cash$19.7B$149.2M
Debtn/a$875M
Price to earningsn/a8.9
Market value$35.8B$1.6B
Dividend yieldn/an/a
Rank by revenue in sector#4 of 1065 · Consumer discretionary#271 of 1065 · Consumer discretionary

Over the years

Revenue
JD FY2018: $67.2BJD FY2019: $82.9BJD FY2020: $114.3BJD FY2021: $149.3BJD FY2022: $151.7BJD FY2023: $152.8BJD FY2024: $158.8BJD FY2025: $187.2BSBH FY2018: $3.9BSBH FY2019: $3.9BSBH FY2020: $3.5BSBH FY2021: $3.9BSBH FY2022: $3.8BSBH FY2023: $3.7BSBH FY2024: $3.7BSBH FY2025: $3.7BFY18FY19FY20FY21FY22FY23FY24FY25
JD $187.2BSBH $3.7B
Net income
JD FY2018: -$362.4MJD FY2019: $1.8BJD FY2020: $7.6BJD FY2021: -$559MJD FY2022: $1.5BJD FY2023: $3.4BJD FY2024: $5.7BJD FY2025: $2.8BSBH FY2018: $258MSBH FY2019: $271.6MSBH FY2020: $184.6MSBH FY2021: $239.9MSBH FY2022: $183.6MSBH FY2023: $184.6MSBH FY2024: $153.4MSBH FY2025: $195.9MFY18FY19FY20FY21FY22FY23FY24FY25
JD $2.8BSBH $195.9M
Net margin
JD FY2018: -0.5%JD FY2019: 2.1%JD FY2020: 6.6%JD FY2021: -0.4%JD FY2022: 1.0%JD FY2023: 2.2%JD FY2024: 3.6%JD FY2025: 1.5%SBH FY2018: 6.6%SBH FY2019: 7.0%SBH FY2020: 5.3%SBH FY2021: 6.2%SBH FY2022: 4.8%SBH FY2023: 5.0%SBH FY2024: 4.1%SBH FY2025: 5.3%FY18FY19FY20FY21FY22FY23FY24FY25
JD 1.5%SBH 5.3%
Revenue growth
JD FY2019: +23.3%JD FY2020: +37.9%JD FY2021: +30.6%JD FY2022: +1.6%JD FY2023: +0.7%JD FY2024: +3.9%JD FY2025: +17.9%SBH FY2019: -1.4%SBH FY2020: -9.3%SBH FY2021: +10.3%SBH FY2022: -1.5%SBH FY2023: -2.3%SBH FY2024: -0.3%SBH FY2025: -0.4%FY19FY20FY21FY22FY23FY24FY25
JD +17.9%SBH -0.4%
Free cash flow
JD FY2018: $2BJD FY2019: $2.8BJD FY2021: $5.8BJD FY2022: $7.6BJD FY2023: $7.8BJD FY2024: $7.2BJD FY2025: $1.6BSBH FY2018: $286.2MSBH FY2019: $212.7MSBH FY2020: $316MSBH FY2021: $308MSBH FY2022: $57.3MSBH FY2023: $158.6MSBH FY2024: $145.4MSBH FY2025: $172.7MFY18FY19FY20FY21FY22FY23FY24FY25
JD $1.6BSBH $172.7M

Fiscal years as each company reports them; the two may end in different months.

Questions about JD.com and Sally Beauty

Which is bigger by revenue, JD.com or Sally Beauty?

JD.com is bigger by revenue: $187.2B in fiscal 2025, against $3.7B for Sally Beauty in fiscal 2025.

Which keeps more of its revenue as profit, JD.com or Sally Beauty?

JD.com had a net margin of 1.5% in fiscal 2025; Sally Beauty had 5.3% in fiscal 2025.

Which grew revenue faster, JD.com or Sally Beauty?

In their latest fiscal years revenue changed by +17.9% at JD.com and -0.4% at Sally Beauty.

Where do these numbers come from?

From the annual reports each company files with the SEC (10-K, or 20-F and 40-F for foreign companies), read from their XBRL data. Margins and growth are simple arithmetic on those figures. Nothing here is a recommendation.

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