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FirstCash vs Winmark: revenue, profit, margins and growth compared

FirstCash brought in $3.7B of revenue in fiscal 2025, Winmark $86.1M in fiscal 2025. Revenue changed by +8.0% at FirstCash and +5.9% at Winmark on the year before, so FirstCash grew faster. FirstCash kept 9.0% of its revenue as net profit, Winmark 48.4%. Free cash flow was $531M at FirstCash and $44.7M at Winmark.

Side by side, latest fiscal year

FCFSWINA
Fiscal year endedFY2025 (December 31, 2025)FY2025 (December 27, 2025)
Revenue$3.7B$86.1M
Revenue growth+8.0%+5.9%
Net income$330.4M$41.7M
Net margin9.0%48.4%
Free cash flow$531M$44.7M
Free cash flow margin14.5%51.9%
Earnings per share (diluted)$7.42$11.30
Cash$125.2M$10.3M
Debt$2.2Bn/a
Price to earnings29.326.2
Market value$9.4B$1.1B
Dividend yield0.74%n/a
Rank by revenue in sector#259 of 778 · Consumer discretionary#697 of 778 · Consumer discretionary

Over the years

Revenue
FCFS FY2018: $1.8BFCFS FY2019: $1.9BFCFS FY2020: $1.6BFCFS FY2021: $1.7BFCFS FY2022: $2.7BFCFS FY2023: $3.2BFCFS FY2024: $3.4BFCFS FY2025: $3.7BWINA FY2018: $72.5MWINA FY2019: $73.3MWINA FY2020: $66.1MWINA FY2021: $78.2MWINA FY2022: $81.4MWINA FY2023: $83.2MWINA FY2024: $81.3MWINA FY2025: $86.1MFY18FY19FY20FY21FY22FY23FY24FY25
FCFS $3.7BWINA $86.1M
Net income
FCFS FY2018: $153.2MFCFS FY2019: $164.6MFCFS FY2020: $106.6MFCFS FY2021: $124.9MFCFS FY2022: $253.5MFCFS FY2023: $219.3MFCFS FY2024: $258.8MFCFS FY2025: $330.4MWINA FY2018: $30.1MWINA FY2019: $32.1MWINA FY2020: $29.8MWINA FY2021: $39.9MWINA FY2022: $39.4MWINA FY2023: $40.2MWINA FY2024: $40MWINA FY2025: $41.7MFY18FY19FY20FY21FY22FY23FY24FY25
FCFS $330.4MWINA $41.7M
Net margin
FCFS FY2018: 8.6%FCFS FY2019: 8.8%FCFS FY2020: 6.5%FCFS FY2021: 7.4%FCFS FY2022: 9.3%FCFS FY2023: 7.0%FCFS FY2024: 7.6%FCFS FY2025: 9.0%WINA FY2018: 41.5%WINA FY2019: 43.9%WINA FY2020: 45.1%WINA FY2021: 51.0%WINA FY2022: 48.4%WINA FY2023: 48.3%WINA FY2024: 49.2%WINA FY2025: 48.4%FY18FY19FY20FY21FY22FY23FY24FY25
FCFS 9.0%WINA 48.4%
Revenue growth
FCFS FY2019: +4.7%FCFS FY2020: -12.5%FCFS FY2021: +4.1%FCFS FY2022: +60.6%FCFS FY2023: +15.5%FCFS FY2024: +7.5%FCFS FY2025: +8.0%WINA FY2019: +1.1%WINA FY2020: -9.9%WINA FY2021: +18.4%WINA FY2022: +4.1%WINA FY2023: +2.3%WINA FY2024: -2.3%WINA FY2025: +5.9%FY19FY20FY21FY22FY23FY24FY25
FCFS +8.0%WINA +5.9%
Free cash flow
FCFS FY2018: $207.8MFCFS FY2019: $187.3MFCFS FY2020: $184.7MFCFS FY2021: $181.3MFCFS FY2022: $433.7MFCFS FY2023: $356MFCFS FY2024: $471.7MFCFS FY2025: $531MWINA FY2018: $34.2MWINA FY2019: $50.5MWINA FY2020: $43.2MWINA FY2021: $48.3MWINA FY2022: $43.7MWINA FY2023: $43.6MWINA FY2024: $42MWINA FY2025: $44.7MFY18FY19FY20FY21FY22FY23FY24FY25
FCFS $531MWINA $44.7M

Fiscal years as each company reports them; the two may end in different months.

Questions about FirstCash and Winmark

Which is bigger by revenue, FirstCash or Winmark?

FirstCash is bigger by revenue: $3.7B in fiscal 2025, against $86.1M for Winmark in fiscal 2025.

Which keeps more of its revenue as profit, FirstCash or Winmark?

FirstCash had a net margin of 9.0% in fiscal 2025; Winmark had 48.4% in fiscal 2025.

Which grew revenue faster, FirstCash or Winmark?

In their latest fiscal years revenue changed by +8.0% at FirstCash and +5.9% at Winmark.

Where do these numbers come from?

From the annual reports each company files with the SEC (10-K, or 20-F and 40-F for foreign companies), read from their XBRL data. Margins and growth are simple arithmetic on those figures. Nothing here is a recommendation.

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