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Amazon Com vs Target: revenue, profit, margins and growth compared

Amazon Com brought in $716.9B of revenue in fiscal 2025, Target $104.8B in fiscal 2025. Revenue changed by +12.4% at Amazon Com and -1.7% at Target on the year before, so Amazon Com grew faster. Amazon Com kept 10.8% of its revenue as net profit, Target 3.5%. Free cash flow was $7.7B at Amazon Com and $2.8B at Target.

Side by side, latest fiscal year

AMZNTGT
Fiscal year endedFY2025 (December 31, 2025)FY2025 (January 31, 2026)
Revenue$716.9B$104.8B
Revenue growth+12.4%-1.7%
Net income$77.7B$3.7B
Net margin10.8%3.5%
Free cash flow$7.7B$2.8B
Free cash flow margin1.1%2.7%
Earnings per share (diluted)$7.17$8.13
Cash$86.8B$5.5B
Debt$68.8B$14.4B
Price to earnings34.819.4
Market value$2.69T$71.5B
Dividend yieldn/a2.88%
Rank by revenue in sector#1 of 778 · Consumer discretionary#5 of 778 · Consumer discretionary

Over the years

Revenue
AMZN FY2018: $232.9BAMZN FY2019: $280.5BAMZN FY2020: $386.1BAMZN FY2021: $469.8BAMZN FY2022: $514BAMZN FY2023: $574.8BAMZN FY2024: $638BAMZN FY2025: $716.9BTGT FY2018: $75.4BTGT FY2019: $78.1BTGT FY2020: $93.6BTGT FY2021: $106BTGT FY2022: $109.1BTGT FY2023: $107.4BTGT FY2024: $106.6BTGT FY2025: $104.8BFY18FY19FY20FY21FY22FY23FY24FY25
AMZN $716.9BTGT $104.8B
Net income
AMZN FY2018: $10.1BAMZN FY2019: $11.6BAMZN FY2020: $21.3BAMZN FY2021: $33.4BAMZN FY2022: -$2.7BAMZN FY2023: $30.4BAMZN FY2024: $59.2BAMZN FY2025: $77.7BTGT FY2018: $2.9BTGT FY2019: $3.3BTGT FY2020: $4.4BTGT FY2021: $6.9BTGT FY2022: $2.8BTGT FY2023: $4.1BTGT FY2024: $4.1BTGT FY2025: $3.7BFY18FY19FY20FY21FY22FY23FY24FY25
AMZN $77.7BTGT $3.7B
Net margin
AMZN FY2018: 4.3%AMZN FY2019: 4.1%AMZN FY2020: 5.5%AMZN FY2021: 7.1%AMZN FY2022: -0.5%AMZN FY2023: 5.3%AMZN FY2024: 9.3%AMZN FY2025: 10.8%TGT FY2018: 3.9%TGT FY2019: 4.2%TGT FY2020: 4.7%TGT FY2021: 6.6%TGT FY2022: 2.5%TGT FY2023: 3.9%TGT FY2024: 3.8%TGT FY2025: 3.5%FY18FY19FY20FY21FY22FY23FY24FY25
AMZN 10.8%TGT 3.5%
Revenue growth
AMZN FY2019: +20.5%AMZN FY2020: +37.6%AMZN FY2021: +21.7%AMZN FY2022: +9.4%AMZN FY2023: +11.8%AMZN FY2024: +11.0%AMZN FY2025: +12.4%TGT FY2019: +3.7%TGT FY2020: +19.8%TGT FY2021: +13.3%TGT FY2022: +2.9%TGT FY2023: -1.6%TGT FY2024: -0.8%TGT FY2025: -1.7%FY19FY20FY21FY22FY23FY24FY25
AMZN +12.4%TGT -1.7%
Free cash flow
AMZN FY2018: $17.3BAMZN FY2019: $21.7BAMZN FY2020: $25.9BAMZN FY2021: -$14.7BAMZN FY2022: -$16.9BAMZN FY2023: $32.2BAMZN FY2024: $32.9BAMZN FY2025: $7.7BTGT FY2018: $2.5BTGT FY2019: $4.1BTGT FY2020: $7.9BTGT FY2021: $5.1BTGT FY2022: -$1.5BTGT FY2023: $3.8BTGT FY2024: $4.5BTGT FY2025: $2.8BFY18FY19FY20FY21FY22FY23FY24FY25
AMZN $7.7BTGT $2.8B

Fiscal years as each company reports them; the two may end in different months.

Questions about Amazon Com and Target

Which is bigger by revenue, Amazon Com or Target?

Amazon Com is bigger by revenue: $716.9B in fiscal 2025, against $104.8B for Target in fiscal 2025.

Which keeps more of its revenue as profit, Amazon Com or Target?

Amazon Com had a net margin of 10.8% in fiscal 2025; Target had 3.5% in fiscal 2025.

Which grew revenue faster, Amazon Com or Target?

In their latest fiscal years revenue changed by +12.4% at Amazon Com and -1.7% at Target.

Where do these numbers come from?

From the annual reports each company files with the SEC (10-K, or 20-F and 40-F for foreign companies), read from their XBRL data. Margins and growth are simple arithmetic on those figures. Nothing here is a recommendation.

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