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NYSE · Consumer discretionary

Zhihu Inc. (ZH)

Zhihu Inc. reported revenue of $393.1M in fiscal 2025, down 20.3% from a year earlier. It posted a net loss of $27.6M. In fiscal 2025 capital spending exceeded operating cash flow by $52.2M. At December 31, 2025 it held $481.8M in cash. Its latest periodic report to the SEC is the annual report (foreign issuer) (20-F) filed on April 17, 2026.

Watch ZH in 60 seconds
Price
$3.80
+1.06% on the day · September 28, 2026
52-week range $2.56 to $5.27
Market cap
$337.4M
Revenue (FY2025)
$393.1M
-20.3% year on year
Net margin
-7.0%

What Zhihu Inc. does

Zhihu Inc. is registered with the SEC under industry code SIC 7389 (Services-Business Services, NEC). Its shares trade on NYSE under the ticker ZH.

Revenue and profit by year

Revenue
FY21: $464.4M $464.4M FY21FY22: $522.7M $522.7M FY22FY23: $591.4M $591.4M FY23FY24: $493M $493M FY24FY25: $393.1M $393.1M FY25
Net income
FY21: -$203.8M -$203.8M FY21FY22: -$229.2M -$229.2M FY22FY23: -$118.8M -$118.8M FY23FY24: -$23.5M -$23.5M FY24FY25: -$27.6M -$27.6M FY25

Fiscal years as reported in annual reports. Amounts in USD.

Key figures

Fiscal yearRevenueOperating incomeNet incomeDiluted EPSFree cash flow
2025$393.1M-$72.5M-$27.6M-$0.11-$52.2M
2024$493M-$65.9M-$23.5M-$0.09-$38.8M
2023$591.4M-$151M-$118.8M-$0.40-$59.7M
2022$522.7M-$232.5M-$229.2M-$0.75-$161.8M
2021$464.4M-$218.2M-$203.8M-$0.96-$70.3M

Full financial statements: income, balance sheet and cash flow

Where ZH ranks in Consumer discretionary

Revenue$393.1M
#624 of 1065 in Consumer discretionary · Bottom 41%
Revenue growth-20.3%
#903 of 950 in Consumer discretionary · Bottom 5%
Net margin-7.0%
#766 of 966 in Consumer discretionary · Bottom 21%
Free cash flow margin-13.3%
#772 of 850 in Consumer discretionary · Bottom 9%

Latest fiscal year of every company in the sector with the figure reported. Revenue is ranked among companies reporting in US dollars; growth and margins among companies with at least 10 million of revenue. Consumer discretionary

Latest SEC filings

What Zhihu Inc. has filed recently, newest first. Each links to the original document on SEC EDGAR.

  1. September 24, 2026
  2. September 21, 2026
  3. September 14, 2026
  4. September 8, 2026
  5. September 8, 2026
  6. August 31, 2026
  7. August 26, 2026
  8. August 24, 2026
  9. August 17, 2026
  10. August 10, 2026

Recent insider filings (Forms 3, 4 and 144): 10, the latest on July 30, 2026. Insider transactions on SEC

Insider trades

What the people running Zhihu Inc. did with its shares, from the Form 4 filings they must send the SEC within two business days.

No insider bought or sold shares on the open market in the last 90 days. The 2 reported changes were pay in shares, option exercises, shares withheld for tax or gifts.

Bought (open market)
$0
last 90 days
Sold
$0
last 90 days
DateInsiderWhatSharesPriceValueFiling
July 28, 2026 Zhou YuanChief Executive Officer, Director Other changeindirect 371,436 - - Form 4
July 28, 2026 Zhou YuanChief Executive Officer, Director Other changeindirect 371,436 - - Form 4
June 5, 2026 Cheng Li-LanDirector Sold 360 $2.85 $1K Form 4
May 27, 2026 Cheng Li-LanDirector Received as pay 33,867 $0.01 $338.7 Form 4
May 27, 2026 Ni HopeDirector Received as pay 33,867 $0.01 $338.7 Form 4
April 17, 2026 Wang HanChief Financial Officer Received as pay 330,000 $0.01 $3.3K Form 4

All insider filings on SEC.gov · Where insiders are buying across the market

Who owns ZH

Three views from three kinds of SEC filings, each with its own date. They overlap and are not added up.

5% holders

Anyone who owns more than 5% of a class of shares must say so on Schedule 13D (if they may seek to influence the company) or 13G (a passive holder). The latest filing of each holder is shown: 13G filings of the last 2 years, 13D of the last 3.

HolderOf classSharesFiled
Tencent Holdings Limited13D, may seek influence with 1 related filers 15.4% 38,066,599 November 12, 2024
MO Holding Ltd13D, may seek influence with 1 related filers 14.1% 36,854,578 November 13, 2024
Plus Channel Limited13D, may seek influence with 1 related filers 10% 25,430,552 December 29, 2025
FIL Limited13G, passive with 2 related filers 7.5% 18,746,764 August 6, 2026

Latest filings below 5%: Kai-Fu Lee 0.8% (February 14, 2025).

Largest institutional holders

No Form 13F positions imported for this company yet.

Insiders

Reported holdings of insiders who filed a Form 4 in the last 12 months: the shares each one held after their latest reported transaction. This is not the total held by all insiders.

4 insiders reported holding 39,761,952 shares in total, about $151.1M at the last price.

HolderSharesAs of
Zhou YuanChief Executive Officer, Director 36,854,57836,854,578 held indirectly July 28, 2026
Wang HanChief Financial Officer 2,830,000 April 17, 2026
Ni HopeDirector 43,867 May 27, 2026
Cheng Li-LanDirector 33,507 June 5, 2026

Schedule 13D/13G filings on SEC.gov

All filings on SEC EDGAR

Questions about ZH

What does Zhihu Inc. do?

Zhihu Inc. is registered with the SEC under industry code SIC 7389 (Services-Business Services, NEC). Its shares trade on NYSE under the ticker ZH.

Is Zhihu Inc. profitable?

No. In fiscal 2025 it reported a net loss of $27.6M on revenue of $393.1M.

How much revenue does Zhihu Inc. make?

In fiscal 2025 Zhihu Inc. reported revenue of $393.1M. That is 20.3% less than a year earlier.

When did Zhihu Inc. last report?

Its most recent periodic report is the annual report (foreign issuer) (20-F) filed on April 17, 2026. It covers the period to December 31, 2025. Its newest filing of any kind is the foreign issuer update from September 24, 2026.

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Where the numbers come from

Financial figures are the values Zhihu Inc. tagged in its own SEC filings (XBRL), taken from the latest filing for each period, so restatements replace older figures. Revenue, profit and cash flow are for full fiscal years unless marked as the last twelve months, which is the sum of the four most recent quarters. Where a company reports only the full year, the fourth quarter is the year minus the first three.

Prices are delayed end-of-day market data in the listing currency, and market cap moves with the price. P/E is shown only when earnings per share are positive. Nothing here is investment advice.