Stocks Consumer discretionary HOG
NYSE · Consumer discretionaryHarley-Davidson, Inc. (HOG)
Harley-Davidson, Inc. brought in $4B of revenue over the twelve months to September 30, 2026, down 14.6% from a year earlier. It posted a net loss of $132M. Operating cash flow minus capital spending left $415.2M of free cash flow in fiscal 2025. At September 30, 2026 it held $2.1B in cash against $1.9B of debt. Its latest periodic report to the SEC is the quarterly report (10-Q) filed on November 4, 2026.
Key facts about Harley-Davidson, Inc.
- Net worth
- Harley-Davidson, Inc. has a market value (market cap) of $3.6B at the latest share price, and shareholders' equity of $3B on its balance sheet at September 30, 2026. A company's "net worth" usually means one of these: what the market pays for all its shares, or its assets minus its liabilities.
- Revenue and profit
- In fiscal 2025 revenue was $4.5B (-13.8% year on year), with net income of $338.7M. Over the 12 months to September 30, 2026: revenue $4B, net loss $132M.
- Cash flow
- In fiscal 2025 operations brought in $568.9M of cash; after $153.7M of capital spending, free cash flow was $415.2M.
- Latest report
- The latest periodic report (quarterly report, 10-Q) was filed with the SEC on November 4, 2026 and covers the period to September 30, 2026. Open on SEC EDGAR
- Next earnings report
- Harley-Davidson, Inc.'s next report is expected around February 9, 2027. That is an estimate from its filing rhythm, not a date the company has announced.
- Dividend
- Harley-Davidson, Inc. paid dividends of $0.72 per share in fiscal 2025, a yield of 2.11% at the current price.
What Harley-Davidson, Inc. does
Harley-Davidson, Inc. is registered with the SEC under industry code SIC 3751 (Motorcycles, Bicycles & Parts). Its shares trade on NYSE under the ticker HOG.
Revenue and profit by year
Key figures
| Fiscal year | Revenue | Net income | Diluted EPS | Free cash flow |
|---|---|---|---|---|
| 2025 | $4.5B | $338.7M | $2.78 | $415.2M |
| 2024 | $5.2B | $455.4M | $3.44 | $867.3M |
| 2023 | $5.8B | $706.6M | $4.87 | $547.5M |
| 2022 | $5.8B | $741.4M | $4.96 | $396.8M |
| 2021 | $5.3B | $650M | $4.19 | $855.5M |
| 2020 | $4.1B | $1.3M | $0.01 | $1B |
Earnings: every quarter and the next report date
Full financial statements: income, balance sheet and cash flow
Where HOG ranks in Consumer discretionary
Dividends
Harley-Davidson, Inc. paid $0.72 per share in fiscal 2025. At the current price that is a yield of 2.11%. It paid out $86.4M in cash dividends, 26% of its net income.
| Fiscal year | Per share | Paid out | Of profit |
|---|---|---|---|
| 2025 | $0.72 | $86.4M | 26% |
| 2024 | $0.69 | $91.2M | 20% |
| 2023 | $0.66 | $96.3M | 14% |
| 2022 | $0.63 | $93.2M | 13% |
| 2021 | $0.60 | $92.4M | 14% |
| 2020 | $0.44 | $68.1M | 5,246% |
Latest SEC filings
What Harley-Davidson, Inc. has filed recently, newest first. Each links to the original document on SEC EDGAR.
- November 6, 2026
- November 4, 2026Quarterly report 10-Q · period to September 30, 2026Revenue fell 19% to $1.1B versus the same quarter last year; diluted EPS $0.40 versus $3.10.
- October 29, 2026
- August 14, 2026Passive stake (5% or more) SCHEDULE 13G
- August 11, 2026Passive stake (5% or more) SCHEDULE 13G
- August 5, 2026Quarterly report 10-Q · period to June 30, 2026Revenue fell 5.9% to $1.2B versus the same quarter last year; diluted EPS $0.75 versus $0.88.
- July 31, 2026Passive stake (5% or more) SCHEDULE 13G
- July 23, 2026Investor disclosure 8-K/A
- July 23, 2026
- June 26, 2026
What is HOG worth? A DCF from its reported cash flow
Insider trades
What the people running Harley-Davidson, Inc. did with its shares, from the Form 4 filings they must send the SEC within two business days.
Insiders sold $80.8K worth of shares in the last 90 days and bought none on the open market. All of the selling was pre-planned under Rule 10b5-1 trading plans.
| Date | Insider | What | Shares | Value |
|---|---|---|---|---|
| November 5, 2026 | Starrs ArtiePresident & CEO, Director | Exercised options | 80,285 | - |
| November 5, 2026 | Starrs ArtiePresident & CEO, Director | Shares withheld for tax | 33,426 | $1.2M |
| October 1, 2026 | Root Jonathan RCFO and CCO | Soldpre-planned (10b5-1) | 1,559 | $38.1K |
| September 24, 2026 | Nova Daniel JDirector | Exercised options | 5,168 | - |
| September 1, 2026 | Root Jonathan RCFO and CCO | Soldpre-planned (10b5-1) | 1,554 | $42.7K |
| August 11, 2026 | Littleton GayleCLO, CCO, CAO & Corp Sec | Bought | 7,500 | $197.9K |
| August 10, 2026 | Starrs ArtiePresident & CEO, Director | Bought | 10,000 | $258.9K |
| August 3, 2026 | Root Jonathan RCFO and CCO | Soldpre-planned (10b5-1) | 1,554 | $38.7K |
Who owns HOG
Three views from three kinds of SEC filings, each with its own date. They overlap and are not added up.
5% holders
| Holder | Of class | Filed |
|---|---|---|
| Donald Smith & CO., Inc.13G, passive with 1 related filers | 8.8% | August 11, 2026 |
| Dimensional Fund Advisors LP13G, passive | 5.4% | January 23, 2025 |
| Vanguard Portfolio Management13G, passive | 5.38% | July 31, 2026 |
| Vanguard Capital Management13G, passive | 5.32% | April 30, 2026 |
| American Century Investment Management, Inc.13G, passive with 2 related filers | 5.1% | August 14, 2026 |
Largest institutional holders
Positions that investment managers reported on Form 13F for the quarter ended June 30, 2026, largest first, with the change on the quarter ended March 31, 2026. Managers file 13F up to 45 days after a quarter ends. 436 managers reported a position.
| Holder | Shares | Change on quarter |
|---|---|---|
| BlackRock, Inc. | 10,196,018 | -409,784 |
| Donald Smith & CO., Inc. | 9,279,072 | -737,802 |
| Dimensional Fund Advisors LP | 5,968,319 | +123,378 |
| Vanguard Portfolio Management LLC | 5,625,072 | +341,498 |
| American Century Companies Inc | 5,351,228 | +594,794 |
| Vanguard Capital Management LLC | 4,747,108 | -313,854 |
| FIFTHDELTA Ltd | 4,372,149 | +2,241,849 |
| State Street Corp | 4,236,174 | +440,901 |
| Geode Capital Management, LLC | 2,995,865 | +710,288 |
| Aqr Capital Management LLC | 2,615,019 | +1,021,890 |
| D. E. Shaw & Co., Inc. | 2,273,686 | +1,130,141 |
| Jane Street Group, LLC | 2,106,977 | +1,271,639 |
| Gate City Capital Management, LLC | 1,972,970 | -296,446 |
| UBS Group AG | 1,946,037 | -909,177 |
| Two Sigma Investments, LP | 1,858,544 | -1,183,906 |
| Bank of America Corp | 1,842,376 | +106,998 |
| Morgan Stanley | 1,836,693 | -53,841 |
| Third Avenue Management LLC | 1,480,880 | +18,210 |
| Invesco Ltd. | 1,380,067 | +705,986 |
| Aegis Financial Corp | 1,369,000 | 0 |
Insiders
17 insiders reported holding 363,017 shares in total, about $12.4M at the last price.
| Holder | Shares |
|---|---|
| Starrs ArtiePresident & CEO, Director | 71,859 |
| Nova Daniel JDirector | 52,773 |
| Alstead TroyDirector | 41,249 |
| Krause Paul JChief Legal Officer | 30,012 |
| Sylvester MaryroseDirector | 27,890 |
| Root Jonathan RCFO and CCO | 24,733 |
| Farley Jr James DDirector | 22,220 |
| Flees Lori AnnDirector | 17,223 |
| Termaat ToriChief Human Resources Officer | 16,761 |
| Koval GlenSVP Motorcycle Development | 13,898 |
Questions about HOG
What does Harley-Davidson, Inc. do?
Harley-Davidson, Inc. is a company in the Consumer discretionary sector, listed on NYSE as HOG. Its shares trade on NYSE under the ticker HOG.
What is Harley-Davidson, Inc.'s net worth?
Harley-Davidson, Inc. has a market value (market cap) of $3.6B at the latest share price, and shareholders' equity of $3B on its balance sheet at September 30, 2026. A company's "net worth" usually means one of these: what the market pays for all its shares, or its assets minus its liabilities.
Is Harley-Davidson, Inc. profitable?
No. Over the twelve months to September 30, 2026 it reported a net loss of $132M on revenue of $4B.
How much revenue does Harley-Davidson, Inc. make?
Over the twelve months to September 30, 2026 Harley-Davidson, Inc. reported revenue of $4B. That is 14.6% less than a year earlier.
When did Harley-Davidson, Inc. last report?
Its most recent periodic report is the quarterly report (10-Q) filed on November 4, 2026. It covers the period to September 30, 2026. Its newest filing of any kind is the insider trade from November 9, 2026.
When is Harley-Davidson, Inc.'s next earnings report?
Harley-Davidson, Inc.'s next report is expected around February 9, 2027. That is an estimate from its filing rhythm, not a date the company has announced.
Does Harley-Davidson, Inc. pay a dividend?
Yes. Harley-Davidson, Inc. paid dividends of $0.72 per share in fiscal 2025, a yield of 2.11% at the current price.
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Where the numbers come from
Financial figures are the values Harley-Davidson, Inc. tagged in its own SEC filings (XBRL), taken from the latest filing for each period, so restatements replace older figures. Revenue, profit and cash flow are for full fiscal years unless marked as the last twelve months, which is the sum of the four most recent quarters. Where a company reports only the full year, the fourth quarter is the year minus the first three.
Prices are delayed end-of-day market data in the listing currency, and market cap moves with the price. P/E is shown only when earnings per share are positive. Nothing here is investment advice.