Stocks Comparison
Harley-Davidson vs LiveWire: revenue, profit, margins and growth compared
Harley-Davidson brought in $4.5B of revenue in fiscal 2025, LiveWire $25.7M in fiscal 2025. Revenue changed by -13.8% at Harley-Davidson and -3.6% at LiveWire on the year before, so LiveWire grew faster. Harley-Davidson kept 7.6% of its revenue as net profit, LiveWire -292.6%. Free cash flow was $415.2M at Harley-Davidson and -$57.4M at LiveWire.
Side by side, latest fiscal year
| HOG | LVWR | |
|---|---|---|
| Fiscal year ended | FY2025 (December 31, 2025) | FY2025 (December 31, 2025) |
| Revenue | $4.5B | $25.7M |
| Revenue growth | -13.8% | -3.6% |
| Net income | $338.7M | -$75.1M |
| Net margin | 7.6% | -292.6% |
| Free cash flow | $415.2M | -$57.4M |
| Free cash flow margin | 9.3% | -223.4% |
| Earnings per share (diluted) | $2.78 | -$0.37 |
| Cash | $3.1B | $82.8M |
| Debt | $2.5B | $75M |
| Price to earnings | 9.2 | n/a |
| Market value | $2.6B | $308.1M |
| Dividend yield | 2.83% | n/a |
| Rank by revenue in sector | #220 of 778 · Consumer discretionary | #736 of 778 · Consumer discretionary |
Over the years
Questions about Harley-Davidson and LiveWire
Which is bigger by revenue, Harley-Davidson or LiveWire?
Harley-Davidson is bigger by revenue: $4.5B in fiscal 2025, against $25.7M for LiveWire in fiscal 2025.
Which keeps more of its revenue as profit, Harley-Davidson or LiveWire?
Harley-Davidson had a net margin of 7.6% in fiscal 2025; LiveWire had -292.6% in fiscal 2025.
Which grew revenue faster, Harley-Davidson or LiveWire?
In their latest fiscal years revenue changed by -13.8% at Harley-Davidson and -3.6% at LiveWire.
Where do these numbers come from?
From the annual reports each company files with the SEC (10-K, or 20-F and 40-F for foreign companies), read from their XBRL data. Margins and growth are simple arithmetic on those figures. Nothing here is a recommendation.