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Upbound vs United Rentals: revenue, profit, margins and growth compared

Upbound brought in $4.7B of revenue in fiscal 2025, United Rentals $16.1B in fiscal 2025. Revenue changed by +8.7% at Upbound and +4.9% at United Rentals on the year before, so Upbound grew faster. Upbound kept 1.6% of its revenue as net profit, United Rentals 15.5%.

Open the UPBD pageOpen the URI page

Side by side, latest fiscal year

UPBDURI
Fiscal year endedFY2025 (December 31, 2025)FY2025 (December 31, 2025)
Revenue$4.7B$16.1B
Revenue growth+8.7%+4.9%
Net income$73.2M$2.5B
Net margin1.6%15.5%
Free cash flow$238.7Mn/a
Free cash flow margin5.1%n/a
Earnings per share (diluted)$1.25$38.61
Cash$120.5M$459M
Debt$1.1B$14.3B
Price to earnings12.927.1
Market value$938M$65.2B
Dividend yield9.70%0.68%
Rank by revenue in sector#211 of 778 · Consumer discretionary#76 of 778 · Consumer discretionary

Over the years

Revenue
UPBD FY2018: $2.7BUPBD FY2019: $2.7BUPBD FY2020: $2.8BUPBD FY2021: $4.6BUPBD FY2022: $4.2BUPBD FY2023: $4BUPBD FY2024: $4.3BUPBD FY2025: $4.7BURI FY2018: $8BURI FY2019: $9.4BURI FY2020: $8.5BURI FY2021: $9.7BURI FY2022: $11.6BURI FY2023: $14.3BURI FY2024: $15.3BURI FY2025: $16.1BFY18FY19FY20FY21FY22FY23FY24FY25
UPBD $4.7BURI $16.1B
Net income
UPBD FY2018: $8.5MUPBD FY2019: $173.5MUPBD FY2020: $208.1MUPBD FY2021: $134.9MUPBD FY2022: $12.4MUPBD FY2023: -$5.2MUPBD FY2024: $123.5MUPBD FY2025: $73.2MURI FY2018: $1.1BURI FY2019: $1.2BURI FY2020: $890MURI FY2021: $1.4BURI FY2022: $2.1BURI FY2023: $2.4BURI FY2024: $2.6BURI FY2025: $2.5BFY18FY19FY20FY21FY22FY23FY24FY25
UPBD $73.2MURI $2.5B
Net margin
UPBD FY2018: 0.3%UPBD FY2019: 6.5%UPBD FY2020: 7.4%UPBD FY2021: 2.9%UPBD FY2022: 0.3%UPBD FY2023: -0.1%UPBD FY2024: 2.9%UPBD FY2025: 1.6%URI FY2018: 13.6%URI FY2019: 12.6%URI FY2020: 10.4%URI FY2021: 14.3%URI FY2022: 18.1%URI FY2023: 16.9%URI FY2024: 16.8%URI FY2025: 15.5%FY18FY19FY20FY21FY22FY23FY24FY25
UPBD 1.6%URI 15.5%
Revenue growth
UPBD FY2019: +0.4%UPBD FY2020: +5.4%UPBD FY2021: +62.9%UPBD FY2022: -7.4%UPBD FY2023: -6.0%UPBD FY2024: +8.2%UPBD FY2025: +8.7%URI FY2019: +16.2%URI FY2020: -8.8%URI FY2021: +13.9%URI FY2022: +19.8%URI FY2023: +23.1%URI FY2024: +7.1%URI FY2025: +4.9%FY19FY20FY21FY22FY23FY24FY25
UPBD +8.7%URI +4.9%
Free cash flow
UPBD FY2018: $199.5MUPBD FY2019: $194.3MUPBD FY2020: $202MUPBD FY2021: $329.8MUPBD FY2022: $407.1MUPBD FY2023: $146.9MUPBD FY2024: $48.4MUPBD FY2025: $238.7MURI FY2018: $2.7BURI FY2019: $2.8BURI FY2020: $2.5BURI FY2021: $491MURI FY2022: $743MURI FY2023: $840MURI FY2024: $416MFY18FY19FY20FY21FY22FY23FY24FY25
UPBD $238.7MURI $416M

Fiscal years as each company reports them; the two may end in different months.

Questions about Upbound and United Rentals

Which is bigger by revenue, Upbound or United Rentals?

United Rentals is bigger by revenue: $16.1B in fiscal 2025, against $4.7B for Upbound in fiscal 2025.

Which keeps more of its revenue as profit, Upbound or United Rentals?

Upbound had a net margin of 1.6% in fiscal 2025; United Rentals had 15.5% in fiscal 2025.

Which grew revenue faster, Upbound or United Rentals?

In their latest fiscal years revenue changed by +8.7% at Upbound and +4.9% at United Rentals.

Where do these numbers come from?

From the annual reports each company files with the SEC (10-K, or 20-F and 40-F for foreign companies), read from their XBRL data. Margins and growth are simple arithmetic on those figures. Nothing here is a recommendation.

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