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Sturm Ruger vs Smith & Wesson Brands: revenue, profit, margins and growth compared

Sturm Ruger brought in $546.1M of revenue in fiscal 2025, Smith & Wesson Brands $523.8M in fiscal 2026. Revenue changed by +1.9% at Sturm Ruger and +10.4% at Smith & Wesson Brands on the year before, so Smith & Wesson Brands grew faster. Sturm Ruger kept -0.8% of its revenue as net profit, Smith & Wesson Brands 3.5%. Free cash flow was $38.5M at Sturm Ruger and $90.4M at Smith & Wesson Brands.

Side by side, latest fiscal year

RGRSWBI
Fiscal year endedFY2025 (December 31, 2025)FY2026 (April 30, 2026)
Revenue$546.1M$523.8M
Revenue growth+1.9%+10.4%
Net income-$4.4M$18.5M
Net margin-0.8%3.5%
Free cash flow$38.5M$90.4M
Free cash flow margin7.0%17.3%
Earnings per share (diluted)-$0.27$0.41
Cash$18.5M$28.2M
Debtn/an/a
Price to earningsn/a34.8
Market value$684M$639.4M
Dividend yield1.45%3.65%
Rank by revenue in sector#311 of 451 · Industrials#316 of 451 · Industrials

Over the years

Revenue
RGR FY2018: $495.6MRGR FY2019: $410.5MRGR FY2020: $568.9MRGR FY2021: $730.7MRGR FY2022: $595.8MRGR FY2023: $543.8MRGR FY2024: $535.6MRGR FY2025: $546.1MSWBI FY2019: $481.3MSWBI FY2020: $529.6MSWBI FY2021: $1.1BSWBI FY2022: $864.1MSWBI FY2023: $479.2MSWBI FY2024: $535.8MSWBI FY2025: $474.7MSWBI FY2026: $523.8MFY18FY19FY20FY21FY22FY23FY24FY25FY26
RGR $546.1MSWBI $523.8M
Net income
RGR FY2018: $50.9MRGR FY2019: $32.3MRGR FY2020: $90.4MRGR FY2021: $155.9MRGR FY2022: $88.3MRGR FY2023: $48.2MRGR FY2024: $30.6MRGR FY2025: -$4.4MSWBI FY2019: $18.4MSWBI FY2020: -$61.2MSWBI FY2021: $252MSWBI FY2022: $194.5MSWBI FY2023: $36.9MSWBI FY2024: $41.4MSWBI FY2025: $13.4MSWBI FY2026: $18.5MFY18FY19FY20FY21FY22FY23FY24FY25FY26
RGR -$4.4MSWBI $18.5M
Net margin
RGR FY2018: 10.3%RGR FY2019: 7.9%RGR FY2020: 15.9%RGR FY2021: 21.3%RGR FY2022: 14.8%RGR FY2023: 8.9%RGR FY2024: 5.7%RGR FY2025: -0.8%SWBI FY2019: 3.8%SWBI FY2020: -11.6%SWBI FY2021: 23.8%SWBI FY2022: 22.5%SWBI FY2023: 7.7%SWBI FY2024: 7.7%SWBI FY2025: 2.8%SWBI FY2026: 3.5%FY18FY19FY20FY21FY22FY23FY24FY25FY26
RGR -0.8%SWBI 3.5%
Revenue growth
RGR FY2019: -17.2%RGR FY2020: +38.6%RGR FY2021: +28.5%RGR FY2022: -18.5%RGR FY2023: -8.7%RGR FY2024: -1.5%RGR FY2025: +1.9%SWBI FY2020: +10.0%SWBI FY2021: +100.0%SWBI FY2022: -18.4%SWBI FY2023: -44.5%SWBI FY2024: +11.8%SWBI FY2025: -11.4%SWBI FY2026: +10.4%FY19FY20FY21FY22FY23FY24FY25FY26
RGR +1.9%SWBI +10.4%
Free cash flow
RGR FY2018: $109.3MRGR FY2019: $29.3MRGR FY2020: $119.6MRGR FY2021: $143.6MRGR FY2022: $49.5MRGR FY2023: $18.1MRGR FY2024: $34.7MRGR FY2025: $38.5MSWBI FY2019: $26.2MSWBI FY2020: $82.3MSWBI FY2021: $293.3MSWBI FY2022: $113.8MSWBI FY2023: -$72.8MSWBI FY2024: $16MSWBI FY2025: -$28.8MSWBI FY2026: $90.4MFY18FY19FY20FY21FY22FY23FY24FY25FY26
RGR $38.5MSWBI $90.4M

Fiscal years as each company reports them; the two may end in different months.

Questions about Sturm Ruger and Smith & Wesson Brands

Which is bigger by revenue, Sturm Ruger or Smith & Wesson Brands?

Sturm Ruger is bigger by revenue: $546.1M in fiscal 2025, against $523.8M for Smith & Wesson Brands in fiscal 2026.

Which keeps more of its revenue as profit, Sturm Ruger or Smith & Wesson Brands?

Sturm Ruger had a net margin of -0.8% in fiscal 2025; Smith & Wesson Brands had 3.5% in fiscal 2026.

Which grew revenue faster, Sturm Ruger or Smith & Wesson Brands?

In their latest fiscal years revenue changed by +1.9% at Sturm Ruger and +10.4% at Smith & Wesson Brands.

Where do these numbers come from?

From the annual reports each company files with the SEC (10-K, or 20-F and 40-F for foreign companies), read from their XBRL data. Margins and growth are simple arithmetic on those figures. Nothing here is a recommendation.

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