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Salesforce vs ServiceNow: revenue, profit, margins and growth compared

Salesforce brought in $41.5B of revenue in fiscal 2025, ServiceNow $13.3B in fiscal 2025. Revenue changed by +9.6% at Salesforce and +20.9% at ServiceNow on the year before, so ServiceNow grew faster. Salesforce kept 18.0% of its revenue as net profit, ServiceNow 13.2%. Free cash flow was $14.4B at Salesforce and $4.6B at ServiceNow.

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Side by side, latest fiscal year

CRMNOW
Fiscal year endedFY2025 (January 31, 2026)FY2025 (December 31, 2025)
Revenue$41.5B$13.3B
Revenue growth+9.6%+20.9%
Net income$7.5B$1.7B
Net margin18.0%13.2%
Free cash flow$14.4B$4.6B
Free cash flow margin34.7%34.5%
Earnings per share (diluted)$7.80$1.67
Cash$7.3B$3.7B
Debt$14.4B$1.5B
Price to earnings30.081.2
Market value$191.7B$140.2B
Dividend yieldn/an/a
Rank by revenue in sector#18 of 530 · Technology#47 of 530 · Technology

Over the years

Revenue
CRM FY2019: $13.3BCRM FY2020: $17.1BCRM FY2020: $21.3BCRM FY2022: $26.5BCRM FY2023: $31.4BCRM FY2024: $34.9BCRM FY2025: $37.9BCRM FY2025: $41.5BNOW FY2018: $2.6BNOW FY2019: $3.5BNOW FY2020: $4.5BNOW FY2021: $5.9BNOW FY2022: $7.2BNOW FY2023: $9BNOW FY2024: $11BNOW FY2025: $13.3BFY18FY19FY20FY21FY22FY23FY24FY25
CRM $41.5BNOW $13.3B
Net income
CRM FY2019: $1.1BCRM FY2020: $126MCRM FY2020: $4.1BCRM FY2022: $1.4BCRM FY2023: $208MCRM FY2024: $4.1BCRM FY2025: $6.2BCRM FY2025: $7.5BNOW FY2018: -$26.7MNOW FY2019: $626.7MNOW FY2020: $119MNOW FY2021: $230MNOW FY2022: $325MNOW FY2023: $1.7BNOW FY2024: $1.4BNOW FY2025: $1.7BFY18FY19FY20FY21FY22FY23FY24FY25
CRM $7.5BNOW $1.7B
Net margin
CRM FY2019: 8.4%CRM FY2020: 0.7%CRM FY2020: 19.2%CRM FY2022: 5.5%CRM FY2023: 0.7%CRM FY2024: 11.9%CRM FY2025: 16.4%CRM FY2025: 18.0%NOW FY2018: -1.0%NOW FY2019: 18.1%NOW FY2020: 2.6%NOW FY2021: 3.9%NOW FY2022: 4.5%NOW FY2023: 19.3%NOW FY2024: 13.0%NOW FY2025: 13.2%FY18FY19FY20FY21FY22FY23FY24FY25
CRM 18.0%NOW 13.2%
Revenue growth
CRM FY2020: +28.7%CRM FY2020: +24.3%CRM FY2022: +24.7%CRM FY2023: +18.3%CRM FY2024: +11.2%CRM FY2025: +8.7%CRM FY2025: +9.6%NOW FY2019: +32.6%NOW FY2020: +30.6%NOW FY2021: +30.5%NOW FY2022: +22.9%NOW FY2023: +23.8%NOW FY2024: +22.4%NOW FY2025: +20.9%FY19FY20FY21FY22FY23FY24FY25
CRM +9.6%NOW +20.9%
Free cash flow
CRM FY2019: $2.8BCRM FY2020: $3.7BCRM FY2020: $4.1BCRM FY2022: $5.3BCRM FY2023: $6.3BCRM FY2024: $9.5BCRM FY2025: $12.4BCRM FY2025: $14.4BNOW FY2018: $586.6MNOW FY2019: $971MNOW FY2020: $1.4BNOW FY2021: $1.8BNOW FY2022: $2.2BNOW FY2023: $2.7BNOW FY2024: $3.4BNOW FY2025: $4.6BFY18FY19FY20FY21FY22FY23FY24FY25
CRM $14.4BNOW $4.6B

Fiscal years as each company reports them; the two may end in different months.

Questions about Salesforce and ServiceNow

Which is bigger by revenue, Salesforce or ServiceNow?

Salesforce is bigger by revenue: $41.5B in fiscal 2025, against $13.3B for ServiceNow in fiscal 2025.

Which keeps more of its revenue as profit, Salesforce or ServiceNow?

Salesforce had a net margin of 18.0% in fiscal 2025; ServiceNow had 13.2% in fiscal 2025.

Which grew revenue faster, Salesforce or ServiceNow?

In their latest fiscal years revenue changed by +9.6% at Salesforce and +20.9% at ServiceNow.

Where do these numbers come from?

From the annual reports each company files with the SEC (10-K, or 20-F and 40-F for foreign companies), read from their XBRL data. Margins and growth are simple arithmetic on those figures. Nothing here is a recommendation.

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