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Alaska Air vs Southwest Airlines: revenue, profit, margins and growth compared

Alaska Air brought in $14.2B of revenue in fiscal 2025, Southwest Airlines $28.1B in fiscal 2025. Revenue changed by +21.3% at Alaska Air and +2.1% at Southwest Airlines on the year before, so Alaska Air grew faster. Alaska Air kept 0.7% of its revenue as net profit, Southwest Airlines 1.6%.

Side by side, latest fiscal year

ALKLUV
Fiscal year endedFY2025 (December 31, 2025)FY2025 (December 31, 2025)
Revenue$14.2B$28.1B
Revenue growth+21.3%+2.1%
Net income$100M$441M
Net margin0.7%1.6%
Free cash flown/a-$831M
Free cash flow marginn/a-3.0%
Earnings per share (diluted)$0.83$0.79
Cash$627M$3.2B
Debt$5.3B$4.9B
Price to earnings49.354.0
Market value$4.6B$20.9B
Dividend yieldn/a1.69%
Rank by revenue in sector#95 of 778 · Consumer discretionary#36 of 778 · Consumer discretionary

Over the years

Revenue
ALK FY2018: $8.3BALK FY2019: $8.8BALK FY2020: $3.6BALK FY2021: $6.2BALK FY2022: $9.6BALK FY2023: $10.4BALK FY2024: $11.7BALK FY2025: $14.2BLUV FY2018: $22BLUV FY2019: $22.4BLUV FY2020: $9BLUV FY2021: $15.8BLUV FY2022: $23.8BLUV FY2023: $26.1BLUV FY2024: $27.5BLUV FY2025: $28.1BFY18FY19FY20FY21FY22FY23FY24FY25
ALK $14.2BLUV $28.1B
Net income
ALK FY2018: $437MALK FY2019: $769MALK FY2020: -$1.3BALK FY2021: $478MALK FY2022: $58MALK FY2023: $235MALK FY2024: $395MALK FY2025: $100MLUV FY2018: $2.5BLUV FY2019: $2.3BLUV FY2020: -$3.1BLUV FY2021: $977MLUV FY2022: $539MLUV FY2023: $465MLUV FY2024: $465MLUV FY2025: $441MFY18FY19FY20FY21FY22FY23FY24FY25
ALK $100MLUV $441M
Net margin
ALK FY2018: 5.3%ALK FY2019: 8.8%ALK FY2020: -37.1%ALK FY2021: 7.7%ALK FY2022: 0.6%ALK FY2023: 2.3%ALK FY2024: 3.4%ALK FY2025: 0.7%LUV FY2018: 11.2%LUV FY2019: 10.3%LUV FY2020: -34.0%LUV FY2021: 6.2%LUV FY2022: 2.3%LUV FY2023: 1.8%LUV FY2024: 1.7%LUV FY2025: 1.6%FY18FY19FY20FY21FY22FY23FY24FY25
ALK 0.7%LUV 1.6%
Revenue growth
ALK FY2019: +6.3%ALK FY2020: -59.4%ALK FY2021: +73.2%ALK FY2022: +56.2%ALK FY2023: +8.1%ALK FY2024: +12.6%ALK FY2025: +21.3%LUV FY2019: +2.1%LUV FY2020: -59.7%LUV FY2021: +74.5%LUV FY2022: +50.8%LUV FY2023: +9.6%LUV FY2024: +5.3%LUV FY2025: +2.1%FY19FY20FY21FY22FY23FY24FY25
ALK +21.3%LUV +2.1%
Free cash flow
ALK FY2018: $235MALK FY2019: $1BALK FY2020: -$456MALK FY2021: $738MALK FY2022: -$253MALK FY2023: -$444MLUV FY2018: $3BLUV FY2019: $3BLUV FY2020: -$1.6BLUV FY2021: $1.8BLUV FY2022: -$134MLUV FY2023: -$356MLUV FY2024: -$1.6BLUV FY2025: -$831MFY18FY19FY20FY21FY22FY23FY24FY25
ALK -$444MLUV -$831M

Fiscal years as each company reports them; the two may end in different months.

Questions about Alaska Air and Southwest Airlines

Which is bigger by revenue, Alaska Air or Southwest Airlines?

Southwest Airlines is bigger by revenue: $28.1B in fiscal 2025, against $14.2B for Alaska Air in fiscal 2025.

Which keeps more of its revenue as profit, Alaska Air or Southwest Airlines?

Alaska Air had a net margin of 0.7% in fiscal 2025; Southwest Airlines had 1.6% in fiscal 2025.

Which grew revenue faster, Alaska Air or Southwest Airlines?

In their latest fiscal years revenue changed by +21.3% at Alaska Air and +2.1% at Southwest Airlines.

Where do these numbers come from?

From the annual reports each company files with the SEC (10-K, or 20-F and 40-F for foreign companies), read from their XBRL data. Margins and growth are simple arithmetic on those figures. Nothing here is a recommendation.

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