What is Williams Sonoma Inc worth?
With the base-case assumptions below, a discounted cash flow model on Williams Sonoma Inc's reported free cash flow gives $148.68 per share. The share price was $231.90 on September 25, 2026, 56% above that value.
Inputs from the filings
Three sets of assumptions
| Case | Growth yrs 1-5 | Discount rate | Value per share | Value vs price |
|---|---|---|---|---|
| Bear | -2.0% | 10.0% | $95.38 | -59% |
| Base | 3.0% | 9.0% | $148.68 | -36% |
| Bull | 8.0% | 8.0% | $248.21 | +7% |
Sensitivity: base case value per share
| 1.5% | 2.0% | 2.5% | 3.0% | 3.5% | |
|---|---|---|---|---|---|
| 7.0% | $186.32 | $197.71 | $211.64 | $229.04 | $251.41 |
| 8.0% | $158.31 | $165.70 | $174.43 | $184.90 | $197.71 |
| 9.0% | $137.80 | $142.85 | $148.68 | $155.48 | $163.51 |
| 10.0% | $122.15 | $125.74 | $129.81 | $134.46 | $139.83 |
| 11.0% | $109.81 | $112.44 | $115.39 | $118.70 | $122.45 |
Where the presets come from
Base: years 1 to 5 grow at Williams Sonoma Inc's revenue growth rate over the last 5 fiscal years (2.9% a year), held between -5% and 15%. Years 6 to 10 grow halfway between that and the long-run rate of 2.5%. Future cash is discounted at 9% a year.
Bear: 5 points less growth, 2% long-run growth, 10% discount rate. Bull: 5 points more growth (at most 25%), 3% long-run growth, 8% discount rate.
Value per share = (present value of 10 years of free cash flow + present value of everything after + cash - debt) / diluted shares.
This is a model run on assumptions, not a recommendation or a price target. Small changes in the discount rate or growth move the result a lot, as the table above shows. Change them yourself in the calculator.
Adjust the assumptions
Move the sliders for growth, long-run growth and discount rate, or switch to average free cash flow, and see the value per share change.
Adjust the assumptions