What is TransUnion worth?
With the base-case assumptions below, a discounted cash flow model on TransUnion's reported free cash flow gives $72.15 per share. The share price was $81.34 on November 10, 2026, 13% above that value.
Inputs from the filings
Three sets of assumptions
| Case | Growth yrs 1-5 | Discount rate | Value per share | Value vs price |
|---|---|---|---|---|
| Bear | 7.5% | 10.0% | $35.83 | -56% |
| Base | 12.5% | 9.0% | $72.15 | -11% |
| Bull | 17.5% | 8.0% | $144.52 | +78% |
Sensitivity: base case value per share
| 1.5% | 2.0% | 2.5% | 3.0% | 3.5% | |
|---|---|---|---|---|---|
| 7.0% | $99.94 | $108.55 | $119.07 | $132.23 | $149.14 |
| 8.0% | $79.11 | $84.69 | $91.29 | $99.21 | $108.89 |
| 9.0% | $63.93 | $67.75 | $72.15 | $77.29 | $83.37 |
| 10.0% | $52.41 | $55.12 | $58.20 | $61.72 | $65.77 |
| 11.0% | $43.38 | $45.37 | $47.59 | $50.10 | $52.93 |
Where the presets come from
Base: years 1 to 5 grow at TransUnion's revenue growth rate over the last 5 fiscal years (12.6% a year), held between -5% and 15%. Years 6 to 10 grow halfway between that and the long-run rate of 2.5%. Future cash is discounted at 9% a year.
Bear: 5 points less growth, 2% long-run growth, 10% discount rate. Bull: 5 points more growth (at most 25%), 3% long-run growth, 8% discount rate.
Value per share = (present value of 10 years of free cash flow + present value of everything after + cash - debt) / diluted shares.
This is a model run on assumptions, not a recommendation or a price target. Small changes in the discount rate or growth move the result a lot, as the table above shows. Change them yourself in the calculator.
Adjust the assumptions
Move the sliders for growth, long-run growth and discount rate, or switch to average free cash flow, and see the value per share change.
Adjust the assumptions