What is TransUnion worth?
With the base-case assumptions below, a discounted cash flow model on TransUnion's reported free cash flow gives $70.62 per share. The share price was $69.17 on September 25, 2026, 2% below that value.
Inputs from the filings
Three sets of assumptions
| Case | Growth yrs 1-5 | Discount rate | Value per share | Value vs price |
|---|---|---|---|---|
| Bear | 7.5% | 10.0% | $34.30 | -50% |
| Base | 12.5% | 9.0% | $70.62 | +2% |
| Bull | 17.5% | 8.0% | $142.99 | +107% |
Sensitivity: base case value per share
| 1.5% | 2.0% | 2.5% | 3.0% | 3.5% | |
|---|---|---|---|---|---|
| 7.0% | $98.41 | $107.02 | $117.54 | $130.69 | $147.61 |
| 8.0% | $77.57 | $83.16 | $89.76 | $97.68 | $107.35 |
| 9.0% | $62.40 | $66.22 | $70.62 | $75.76 | $81.83 |
| 10.0% | $50.88 | $53.59 | $56.67 | $60.18 | $64.24 |
| 11.0% | $41.85 | $43.84 | $46.06 | $48.56 | $51.40 |
Where the presets come from
Base: years 1 to 5 grow at TransUnion's revenue growth rate over the last 5 fiscal years (12.6% a year), held between -5% and 15%. Years 6 to 10 grow halfway between that and the long-run rate of 2.5%. Future cash is discounted at 9% a year.
Bear: 5 points less growth, 2% long-run growth, 10% discount rate. Bull: 5 points more growth (at most 25%), 3% long-run growth, 8% discount rate.
Value per share = (present value of 10 years of free cash flow + present value of everything after + cash - debt) / diluted shares.
This is a model run on assumptions, not a recommendation or a price target. Small changes in the discount rate or growth move the result a lot, as the table above shows. Change them yourself in the calculator.
Adjust the assumptions
Move the sliders for growth, long-run growth and discount rate, or switch to average free cash flow, and see the value per share change.
Adjust the assumptions