What is NU Skin Enterprises, Inc. worth?
With the base-case assumptions below, a discounted cash flow model on NU Skin Enterprises, Inc.'s reported free cash flow gives $8.83 per share. The share price was $4.63 on September 25, 2026, 48% below that value.
Inputs from the filings
Three sets of assumptions
| Case | Growth yrs 1-5 | Discount rate | Value per share | Value vs price |
|---|---|---|---|---|
| Bear | -10.0% | 10.0% | $5.43 | +17% |
| Base | -5.0% | 9.0% | $8.83 | +91% |
| Bull | 0.0% | 8.0% | $15.17 | +228% |
Sensitivity: base case value per share
| 1.5% | 2.0% | 2.5% | 3.0% | 3.5% | |
|---|---|---|---|---|---|
| 7.0% | $11.09 | $11.76 | $12.57 | $13.59 | $14.90 |
| 8.0% | $9.42 | $9.86 | $10.37 | $10.98 | $11.73 |
| 9.0% | $8.19 | $8.49 | $8.83 | $9.23 | $9.70 |
| 10.0% | $7.25 | $7.46 | $7.70 | $7.97 | $8.28 |
| 11.0% | $6.50 | $6.66 | $6.83 | $7.02 | $7.24 |
Where the presets come from
Base: years 1 to 5 grow at NU Skin Enterprises, Inc.'s revenue growth rate over the last 5 fiscal years (-10.5% a year), held between -5% and 15%. Years 6 to 10 grow halfway between that and the long-run rate of 2.5%. Future cash is discounted at 9% a year.
Bear: 5 points less growth, 2% long-run growth, 10% discount rate. Bull: 5 points more growth (at most 25%), 3% long-run growth, 8% discount rate.
Value per share = (present value of 10 years of free cash flow + present value of everything after + cash - debt) / diluted shares.
This is a model run on assumptions, not a recommendation or a price target. Small changes in the discount rate or growth move the result a lot, as the table above shows. Change them yourself in the calculator.
Adjust the assumptions
Move the sliders for growth, long-run growth and discount rate, or switch to average free cash flow, and see the value per share change.
Adjust the assumptions