What is Natures Sunshine Products Inc worth?
With the base-case assumptions below, a discounted cash flow model on Natures Sunshine Products Inc's reported free cash flow gives $32.19 per share. The share price was $12.92 on September 25, 2026, 60% below that value.
Inputs from the filings
Three sets of assumptions
| Case | Growth yrs 1-5 | Discount rate | Value per share | Value vs price |
|---|---|---|---|---|
| Bear | -0.5% | 10.0% | $21.62 | +67% |
| Base | 4.5% | 9.0% | $32.19 | +149% |
| Bull | 9.5% | 8.0% | $52.77 | +308% |
Sensitivity: base case value per share
| 1.5% | 2.0% | 2.5% | 3.0% | 3.5% | |
|---|---|---|---|---|---|
| 7.0% | $39.72 | $42.00 | $44.79 | $48.29 | $52.78 |
| 8.0% | $34.11 | $35.59 | $37.34 | $39.44 | $42.01 |
| 9.0% | $30.00 | $31.02 | $32.19 | $33.55 | $35.16 |
| 10.0% | $26.87 | $27.59 | $28.41 | $29.34 | $30.42 |
| 11.0% | $24.41 | $24.94 | $25.53 | $26.19 | $26.94 |
Where the presets come from
Base: years 1 to 5 grow at Natures Sunshine Products Inc's revenue growth rate over the last 5 fiscal years (4.5% a year), held between -5% and 15%. Years 6 to 10 grow halfway between that and the long-run rate of 2.5%. Future cash is discounted at 9% a year.
Bear: 5 points less growth, 2% long-run growth, 10% discount rate. Bull: 5 points more growth (at most 25%), 3% long-run growth, 8% discount rate.
Value per share = (present value of 10 years of free cash flow + present value of everything after + cash - debt) / diluted shares.
This is a model run on assumptions, not a recommendation or a price target. Small changes in the discount rate or growth move the result a lot, as the table above shows. Change them yourself in the calculator.
Adjust the assumptions
Move the sliders for growth, long-run growth and discount rate, or switch to average free cash flow, and see the value per share change.
Adjust the assumptions