What is J.Jill, Inc. worth?
With the base-case assumptions below, a discounted cash flow model on J.Jill, Inc.'s reported free cash flow gives $34.36 per share. The share price was $24.63 on September 25, 2026, 28% below that value.
Inputs from the filings
Three sets of assumptions
| Case | Growth yrs 1-5 | Discount rate | Value per share | Value vs price |
|---|---|---|---|---|
| Bear | 2.0% | 10.0% | $21.24 | -14% |
| Base | 7.0% | 9.0% | $34.36 | +39% |
| Bull | 12.0% | 8.0% | $58.85 | +139% |
Sensitivity: base case value per share
| 1.5% | 2.0% | 2.5% | 3.0% | 3.5% | |
|---|---|---|---|---|---|
| 7.0% | $43.86 | $46.77 | $50.33 | $54.77 | $60.48 |
| 8.0% | $36.76 | $38.65 | $40.88 | $43.55 | $46.82 |
| 9.0% | $31.58 | $32.87 | $34.36 | $36.09 | $38.14 |
| 10.0% | $27.63 | $28.55 | $29.59 | $30.78 | $32.15 |
| 11.0% | $24.53 | $25.20 | $25.95 | $26.80 | $27.76 |
Where the presets come from
Base: years 1 to 5 grow at J.Jill, Inc.'s revenue growth rate over the last 5 fiscal years (6.9% a year), held between -5% and 15%. Years 6 to 10 grow halfway between that and the long-run rate of 2.5%. Future cash is discounted at 9% a year.
Bear: 5 points less growth, 2% long-run growth, 10% discount rate. Bull: 5 points more growth (at most 25%), 3% long-run growth, 8% discount rate.
Value per share = (present value of 10 years of free cash flow + present value of everything after + cash - debt) / diluted shares.
This is a model run on assumptions, not a recommendation or a price target. Small changes in the discount rate or growth move the result a lot, as the table above shows. Change them yourself in the calculator.
Adjust the assumptions
Move the sliders for growth, long-run growth and discount rate, or switch to average free cash flow, and see the value per share change.
Adjust the assumptions