What is Hubspot Inc worth?
With the base-case assumptions below, a discounted cash flow model on Hubspot Inc's reported free cash flow gives $457.48 per share. The share price was $213.74 on September 25, 2026, 53% below that value.
Inputs from the filings
Three sets of assumptions
| Case | Growth yrs 1-5 | Discount rate | Value per share | Value vs price |
|---|---|---|---|---|
| Bear | 10.0% | 10.0% | $285.04 | +33% |
| Base | 15.0% | 9.0% | $457.48 | +114% |
| Bull | 20.0% | 8.0% | $778.59 | +264% |
Sensitivity: base case value per share
| 1.5% | 2.0% | 2.5% | 3.0% | 3.5% | |
|---|---|---|---|---|---|
| 7.0% | $588.05 | $628.76 | $678.51 | $740.71 | $820.67 |
| 8.0% | $489.97 | $516.37 | $547.57 | $585.01 | $630.77 |
| 9.0% | $418.60 | $436.66 | $457.48 | $481.78 | $510.50 |
| 10.0% | $364.49 | $377.33 | $391.88 | $408.50 | $427.69 |
| 11.0% | $322.16 | $331.57 | $342.08 | $353.92 | $367.33 |
Where the presets come from
Base: years 1 to 5 grow at Hubspot Inc's revenue growth rate over the last 5 fiscal years (28.8% a year), held between -5% and 15%. Years 6 to 10 grow halfway between that and the long-run rate of 2.5%. Future cash is discounted at 9% a year.
Bear: 5 points less growth, 2% long-run growth, 10% discount rate. Bull: 5 points more growth (at most 25%), 3% long-run growth, 8% discount rate.
Value per share = (present value of 10 years of free cash flow + present value of everything after + cash - debt) / diluted shares.
This is a model run on assumptions, not a recommendation or a price target. Small changes in the discount rate or growth move the result a lot, as the table above shows. Change them yourself in the calculator.
Adjust the assumptions
Move the sliders for growth, long-run growth and discount rate, or switch to average free cash flow, and see the value per share change.
Adjust the assumptions