What is Equifax Inc worth?
With the base-case assumptions below, a discounted cash flow model on Equifax Inc's reported free cash flow gives $161.86 per share. The share price was $188.23 on November 10, 2026, 16% above that value.
Inputs from the filings
Three sets of assumptions
| Case | Growth yrs 1-5 | Discount rate | Value per share | Value vs price |
|---|---|---|---|---|
| Bear | 3.0% | 10.0% | $84.23 | -55% |
| Base | 8.0% | 9.0% | $161.86 | -14% |
| Bull | 13.0% | 8.0% | $306.73 | +63% |
Sensitivity: base case value per share
| 1.5% | 2.0% | 2.5% | 3.0% | 3.5% | |
|---|---|---|---|---|---|
| 7.0% | $218.43 | $235.79 | $257.01 | $283.53 | $317.63 |
| 8.0% | $176.15 | $187.41 | $200.71 | $216.68 | $236.19 |
| 9.0% | $145.28 | $152.98 | $161.86 | $172.22 | $184.47 |
| 10.0% | $121.79 | $127.27 | $133.47 | $140.56 | $148.74 |
| 11.0% | $103.35 | $107.36 | $111.84 | $116.89 | $122.61 |
Where the presets come from
Base: years 1 to 5 grow at Equifax Inc's revenue growth rate over the last 5 fiscal years (8.0% a year), held between -5% and 15%. Years 6 to 10 grow halfway between that and the long-run rate of 2.5%. Future cash is discounted at 9% a year.
Bear: 5 points less growth, 2% long-run growth, 10% discount rate. Bull: 5 points more growth (at most 25%), 3% long-run growth, 8% discount rate.
Value per share = (present value of 10 years of free cash flow + present value of everything after + cash - debt) / diluted shares.
This is a model run on assumptions, not a recommendation or a price target. Small changes in the discount rate or growth move the result a lot, as the table above shows. Change them yourself in the calculator.
Adjust the assumptions
Move the sliders for growth, long-run growth and discount rate, or switch to average free cash flow, and see the value per share change.
Adjust the assumptions