What is Equifax Inc worth?
With the base-case assumptions below, a discounted cash flow model on Equifax Inc's reported free cash flow gives $169.67 per share. The share price was $148.11 on September 25, 2026, 13% below that value.
Inputs from the filings
Three sets of assumptions
| Case | Growth yrs 1-5 | Discount rate | Value per share | Value vs price |
|---|---|---|---|---|
| Bear | 3.0% | 10.0% | $92.04 | -38% |
| Base | 8.0% | 9.0% | $169.67 | +15% |
| Bull | 13.0% | 8.0% | $314.54 | +112% |
Sensitivity: base case value per share
| 1.5% | 2.0% | 2.5% | 3.0% | 3.5% | |
|---|---|---|---|---|---|
| 7.0% | $226.25 | $243.60 | $264.82 | $291.34 | $325.44 |
| 8.0% | $183.96 | $195.22 | $208.52 | $224.49 | $244.00 |
| 9.0% | $153.09 | $160.79 | $169.67 | $180.03 | $192.28 |
| 10.0% | $129.61 | $135.08 | $141.28 | $148.37 | $156.55 |
| 11.0% | $111.16 | $115.17 | $119.65 | $124.70 | $130.42 |
Where the presets come from
Base: years 1 to 5 grow at Equifax Inc's revenue growth rate over the last 5 fiscal years (8.0% a year), held between -5% and 15%. Years 6 to 10 grow halfway between that and the long-run rate of 2.5%. Future cash is discounted at 9% a year.
Bear: 5 points less growth, 2% long-run growth, 10% discount rate. Bull: 5 points more growth (at most 25%), 3% long-run growth, 8% discount rate.
Value per share = (present value of 10 years of free cash flow + present value of everything after + cash - debt) / diluted shares.
This is a model run on assumptions, not a recommendation or a price target. Small changes in the discount rate or growth move the result a lot, as the table above shows. Change them yourself in the calculator.
Adjust the assumptions
Move the sliders for growth, long-run growth and discount rate, or switch to average free cash flow, and see the value per share change.
Adjust the assumptions