What is Deluxe Corp worth?
With the base-case assumptions below, a discounted cash flow model on Deluxe Corp's reported free cash flow gives $22.06 per share. The share price was $26.59 on November 10, 2026, 21% above that value.
Inputs from the filings
Three sets of assumptions
| Case | Growth yrs 1-5 | Discount rate | Value per share | Value vs price |
|---|---|---|---|---|
| Bear | -1.5% | 10.0% | -$1.87 | -107% |
| Base | 3.5% | 9.0% | $22.06 | -17% |
| Bull | 8.5% | 8.0% | $69.75 | +162% |
Sensitivity: base case value per share
| 1.5% | 2.0% | 2.5% | 3.0% | 3.5% | |
|---|---|---|---|---|---|
| 7.0% | $39.39 | $44.64 | $51.05 | $59.06 | $69.37 |
| 8.0% | $26.49 | $29.89 | $33.91 | $38.74 | $44.64 |
| 9.0% | $17.05 | $19.37 | $22.06 | $25.19 | $28.89 |
| 10.0% | $9.84 | $11.50 | $13.37 | $15.51 | $17.99 |
| 11.0% | $4.16 | $5.38 | $6.73 | $8.26 | $9.98 |
Where the presets come from
Base: years 1 to 5 grow at Deluxe Corp's revenue growth rate over the last 5 fiscal years (3.6% a year), held between -5% and 15%. Years 6 to 10 grow halfway between that and the long-run rate of 2.5%. Future cash is discounted at 9% a year.
Bear: 5 points less growth, 2% long-run growth, 10% discount rate. Bull: 5 points more growth (at most 25%), 3% long-run growth, 8% discount rate.
Value per share = (present value of 10 years of free cash flow + present value of everything after + cash - debt) / diluted shares.
This is a model run on assumptions, not a recommendation or a price target. Small changes in the discount rate or growth move the result a lot, as the table above shows. Change them yourself in the calculator.
Adjust the assumptions
Move the sliders for growth, long-run growth and discount rate, or switch to average free cash flow, and see the value per share change.
Adjust the assumptions