What is Colgate Palmolive Co worth?
With the base-case assumptions below, a discounted cash flow model on Colgate Palmolive Co's reported free cash flow gives $72.55 per share. The share price was $98.09 on November 10, 2026, 35% above that value.
Inputs from the filings
Three sets of assumptions
| Case | Growth yrs 1-5 | Discount rate | Value per share | Value vs price |
|---|---|---|---|---|
| Bear | -0.5% | 10.0% | $42.22 | -57% |
| Base | 4.5% | 9.0% | $72.55 | -26% |
| Bull | 9.5% | 8.0% | $131.60 | +34% |
Sensitivity: base case value per share
| 1.5% | 2.0% | 2.5% | 3.0% | 3.5% | |
|---|---|---|---|---|---|
| 7.0% | $94.15 | $100.71 | $108.72 | $118.74 | $131.62 |
| 8.0% | $78.06 | $82.31 | $87.34 | $93.37 | $100.74 |
| 9.0% | $66.28 | $69.19 | $72.55 | $76.46 | $81.09 |
| 10.0% | $57.30 | $59.37 | $61.72 | $64.39 | $67.48 |
| 11.0% | $50.23 | $51.75 | $53.44 | $55.35 | $57.51 |
Where the presets come from
Base: years 1 to 5 grow at Colgate Palmolive Co's revenue growth rate over the last 5 fiscal years (4.4% a year), held between -5% and 15%. Years 6 to 10 grow halfway between that and the long-run rate of 2.5%. Future cash is discounted at 9% a year.
Bear: 5 points less growth, 2% long-run growth, 10% discount rate. Bull: 5 points more growth (at most 25%), 3% long-run growth, 8% discount rate.
Value per share = (present value of 10 years of free cash flow + present value of everything after + cash - debt) / diluted shares.
This is a model run on assumptions, not a recommendation or a price target. Small changes in the discount rate or growth move the result a lot, as the table above shows. Change them yourself in the calculator.
Adjust the assumptions
Move the sliders for growth, long-run growth and discount rate, or switch to average free cash flow, and see the value per share change.
Adjust the assumptions