What is Colgate Palmolive Co worth?
With the base-case assumptions below, a discounted cash flow model on Colgate Palmolive Co's reported free cash flow gives $71.57 per share. The share price was $86.06 on September 25, 2026, 20% above that value.
Inputs from the filings
Three sets of assumptions
| Case | Growth yrs 1-5 | Discount rate | Value per share | Value vs price |
|---|---|---|---|---|
| Bear | -0.5% | 10.0% | $41.24 | -52% |
| Base | 4.5% | 9.0% | $71.57 | -17% |
| Bull | 9.5% | 8.0% | $130.62 | +52% |
Sensitivity: base case value per share
| 1.5% | 2.0% | 2.5% | 3.0% | 3.5% | |
|---|---|---|---|---|---|
| 7.0% | $93.17 | $99.73 | $107.74 | $117.76 | $130.64 |
| 8.0% | $77.08 | $81.33 | $86.35 | $92.39 | $99.76 |
| 9.0% | $65.30 | $68.21 | $71.57 | $75.48 | $80.11 |
| 10.0% | $56.32 | $58.39 | $60.73 | $63.41 | $66.50 |
| 11.0% | $49.25 | $50.77 | $52.46 | $54.37 | $56.53 |
Where the presets come from
Base: years 1 to 5 grow at Colgate Palmolive Co's revenue growth rate over the last 5 fiscal years (4.4% a year), held between -5% and 15%. Years 6 to 10 grow halfway between that and the long-run rate of 2.5%. Future cash is discounted at 9% a year.
Bear: 5 points less growth, 2% long-run growth, 10% discount rate. Bull: 5 points more growth (at most 25%), 3% long-run growth, 8% discount rate.
Value per share = (present value of 10 years of free cash flow + present value of everything after + cash - debt) / diluted shares.
This is a model run on assumptions, not a recommendation or a price target. Small changes in the discount rate or growth move the result a lot, as the table above shows. Change them yourself in the calculator.
Adjust the assumptions
Move the sliders for growth, long-run growth and discount rate, or switch to average free cash flow, and see the value per share change.
Adjust the assumptions