Invesaro

Stocks Consumer discretionary BZUN

NASDAQ · Consumer discretionary

Baozun Inc. (BZUN)

Baozun Inc. reported revenue of $1.4B in fiscal 2025, up 10.2% from a year earlier. It posted a net loss of $34.6M. Operating cash flow minus capital spending left $44.9M of free cash flow in fiscal 2025. At December 31, 2025 it held $129.7M in cash. Its latest periodic report to the SEC is the annual report (foreign issuer) (20-F) filed on April 23, 2026.

Revenue (FY2025)
$1.4B
+10.2% year on year
Net margin
-2.4%

What Baozun Inc. does

Baozun Inc. is registered with the SEC under industry code SIC 5961 (Retail-Catalog & Mail-Order Houses). Its shares trade on NASDAQ under the ticker BZUN.

Revenue and profit by year

Revenue
FY18: $784.4M $784.4M FY18FY19: $1B $1B FY19FY20: $1.4B $1.4B FY20FY21: $1.5B $1.5B FY21FY22: $1.2B $1.2B FY22FY23: $1.2B $1.2B FY23FY24: $1.3B $1.3B FY24FY25: $1.4B $1.4B FY25
Net income
FY18: $39.2M $39.2M FY18FY19: $40.4M $40.4M FY19FY20: $65.3M $65.3M FY20FY21: -$34.5M -$34.5M FY21FY22: -$94.7M -$94.7M FY22FY23: -$39.2M -$39.2M FY23FY24: -$25.4M -$25.4M FY24FY25: -$34.6M -$34.6M FY25

Fiscal years as reported in annual reports. Amounts in USD.

Key figures

Fiscal yearRevenueOperating incomeNet incomeDiluted EPSFree cash flow
2025$1.4B$8.1M-$34.6M-$0.20$44.9M
2024$1.3B-$15.7M-$25.4M-$0.14-$4.2M
2023$1.2B-$29.1M-$39.2M-$0.22$39.9M
2022$1.2B$4.8M-$94.7M-$0.52$25.5M
2021$1.5B$1.1M-$34.5M-$0.16-$59.9M
2020$1.4B$85.6M$65.3M$0.34$30.5M

Latest SEC filings

What Baozun Inc. has filed recently, newest first. Each links to the original document on SEC EDGAR.

  1. September 24, 2026
    Foreign issuer update 6-K
  2. September 17, 2026
    Foreign issuer update 6-K
  3. September 3, 2026
    Foreign issuer update 6-K
  4. August 28, 2026
    Foreign issuer update 6-K
  5. August 27, 2026
    Foreign issuer update 6-K
  6. August 13, 2026
    Foreign issuer update 6-K
  7. August 5, 2026
    Foreign issuer update 6-K
  8. July 10, 2026
    Employee stock plan registration S-8
  9. July 6, 2026
    Foreign issuer update 6-K
  10. June 17, 2026
    Foreign issuer update 6-K

Recent insider filings (Forms 3, 4 and 144): 10, the latest on September 22, 2026. Insider transactions on SEC

All filings on SEC EDGAR

Questions about BZUN

What does Baozun Inc. do?

Baozun Inc. is registered with the SEC under industry code SIC 5961 (Retail-Catalog & Mail-Order Houses). Its shares trade on NASDAQ under the ticker BZUN.

Is Baozun Inc. profitable?

No. In fiscal 2025 it reported a net loss of $34.6M on revenue of $1.4B.

How much revenue does Baozun Inc. make?

In fiscal 2025 Baozun Inc. reported revenue of $1.4B. That is 10.2% more than a year earlier.

When did Baozun Inc. last report?

Its most recent periodic report is the annual report (foreign issuer) (20-F) filed on April 23, 2026. It covers the period to December 31, 2025. Its newest filing of any kind is the foreign issuer update from September 24, 2026.

Similar companies

AMZN
Amazon Com Inc
HEPS
D-MARKET Electronic Services & Trading
CPNG
Coupang, Inc.
CDW
CDW Corp
VIPS
Vipshop Holdings Ltd
CHWY
Chewy, Inc.

Follow BZUN

Get an email when Baozun Inc. files with the SEC: results, executive changes, material agreements and annual reports.

Follow BZUN: get an email when it files

Where the numbers come from

Financial figures are the values Baozun Inc. tagged in its own SEC filings (XBRL), taken from the latest filing for each period, so restatements replace older figures. Revenue, profit and cash flow are for full fiscal years unless marked as the last twelve months, which is the sum of the four most recent quarters. Where a company reports only the full year, the fourth quarter is the year minus the first three.

Prices are delayed end-of-day market data in the listing currency, and market cap moves with the price. P/E is shown only when earnings per share are positive. Nothing here is investment advice.