Stocks Consumer discretionary BZUN
NASDAQ · Consumer discretionaryBaozun Inc. (BZUN)
Baozun Inc. reported revenue of $1.4B in fiscal 2025, up 10.2% from a year earlier. It posted a net loss of $34.6M. Operating cash flow minus capital spending left $44.9M of free cash flow in fiscal 2025. At December 31, 2025 it held $129.7M in cash. Its latest periodic report to the SEC is the annual report (foreign issuer) (20-F) filed on April 23, 2026.
Key facts about Baozun Inc.
- Net worth
- Baozun Inc. has a market value (market cap) of $200M at the latest share price, and shareholders' equity of $520.9M on its balance sheet at December 31, 2025. A company's "net worth" usually means one of these: what the market pays for all its shares, or its assets minus its liabilities.
- Revenue and profit
- In fiscal 2025 revenue was $1.4B (+10.2% year on year), with a net loss of $34.6M.
- Cash flow
- In fiscal 2025 operations brought in $60.1M of cash; after $15.2M of capital spending, free cash flow was $44.9M.
- Latest report
- The latest periodic report (annual report (foreign issuer), 20-F) was filed with the SEC on April 23, 2026 and covers the period to December 31, 2025. Open on SEC EDGAR
What Baozun Inc. does
Baozun Inc. is registered with the SEC under industry code SIC 5961 (Retail-Catalog & Mail-Order Houses). Its shares trade on NASDAQ under the ticker BZUN.
Revenue and profit by year
Key figures
| Fiscal year | Revenue | Net income | Diluted EPS | Free cash flow |
|---|---|---|---|---|
| 2025 | $1.4B | -$34.6M | -$0.20 | $44.9M |
| 2024 | $1.3B | -$25.4M | -$0.14 | -$4.2M |
| 2023 | $1.2B | -$39.2M | -$0.22 | $39.9M |
| 2022 | $1.2B | -$94.7M | -$0.52 | $25.5M |
| 2021 | $1.5B | -$34.5M | -$0.16 | -$59.9M |
| 2020 | $1.4B | $65.3M | $0.34 | $30.5M |
Earnings: every quarter and the next report date
Full financial statements: income, balance sheet and cash flow
Where BZUN ranks in Consumer discretionary
Dividends
It paid out $3.2M in cash dividends.
| Fiscal year | Per share | Paid out | Of profit |
|---|---|---|---|
| 2025 | n/a | $3.2M | n/a |
| 2024 | n/a | $148K | n/a |
| 2023 | n/a | $158K | n/a |
Latest SEC filings
What Baozun Inc. has filed recently, newest first. Each links to the original document on SEC EDGAR.
- November 3, 2026
- October 26, 2026
- October 16, 2026
- October 9, 2026
- October 2, 2026
- September 24, 2026
- September 17, 2026
- September 3, 2026
- August 28, 2026
- August 27, 2026
Insider trades
What the people running Baozun Inc. did with its shares, from the Form 4 filings they must send the SEC within two business days.
Insiders bought $296.3K worth of shares on the open market in the last 90 days and sold none.
| Date | Insider | What | Shares | Value |
|---|---|---|---|---|
| October 22, 2026 | Qiu WenbinChief Executive Officer, Director | Boughtindirect | 5,700 | $20K |
| October 21, 2026 | Qiu WenbinChief Executive Officer, Director | Boughtindirect | 5,700 | $20K |
| October 14, 2026 | Qiu WenbinChief Executive Officer, Director | Boughtindirect | 5,800 | $20K |
| October 13, 2026 | Qiu WenbinChief Executive Officer, Director | Boughtindirect | 5,800 | $20.1K |
| October 12, 2026 | Qiu WenbinChief Executive Officer, Director | Boughtindirect | 6,000 | $20K |
| September 21, 2026 | Qiu WenbinChief Executive Officer, Director | Boughtindirect | 6,900 | $19.7K |
| September 18, 2026 | Qiu WenbinChief Executive Officer, Director | Boughtindirect | 7,000 | $20.2K |
| September 17, 2026 | Qiu WenbinChief Executive Officer, Director | Boughtindirect | 7,100 | $20.2K |
Who owns BZUN
Three views from three kinds of SEC filings, each with its own date. They overlap and are not added up.
5% holders
| Holder | Of class | Filed |
|---|---|---|
| Vincent Wenbin Qiu13G, passive with 1 related filers | 7.7% | February 12, 2026 |
Largest institutional holders
Insiders
4 insiders reported holding 2,011,480 shares in total, about $7.2M at the last price.
| Holder | Shares |
|---|---|
| Qiu WenbinChief Executive Officer, Director | 1,695,7721,695,772 held indirectly |
| Wu JunhuaChief Strategy Officer, Director | 281,170 |
| Ye ChangqingDirector | 17,269 |
| Yu Bin HelenDirector | 17,269 |
Questions about BZUN
What does Baozun Inc. do?
Baozun Inc. is a company in the Consumer discretionary sector, listed on NASDAQ as BZUN. Its shares trade on NASDAQ under the ticker BZUN.
What is Baozun Inc.'s net worth?
Baozun Inc. has a market value (market cap) of $200M at the latest share price, and shareholders' equity of $520.9M on its balance sheet at December 31, 2025. A company's "net worth" usually means one of these: what the market pays for all its shares, or its assets minus its liabilities.
Is Baozun Inc. profitable?
No. In fiscal 2025 it reported a net loss of $34.6M on revenue of $1.4B.
How much revenue does Baozun Inc. make?
In fiscal 2025 Baozun Inc. reported revenue of $1.4B. That is 10.2% more than a year earlier.
When did Baozun Inc. last report?
Its most recent periodic report is the annual report (foreign issuer) (20-F) filed on April 23, 2026. It covers the period to December 31, 2025. Its newest filing of any kind is the foreign issuer update from November 3, 2026.
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Where the numbers come from
Financial figures are the values Baozun Inc. tagged in its own SEC filings (XBRL), taken from the latest filing for each period, so restatements replace older figures. Revenue, profit and cash flow are for full fiscal years unless marked as the last twelve months, which is the sum of the four most recent quarters. Where a company reports only the full year, the fourth quarter is the year minus the first three.
Prices are delayed end-of-day market data in the listing currency, and market cap moves with the price. P/E is shown only when earnings per share are positive. Nothing here is investment advice.