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Altria vs RLX Technology: revenue, profit, margins and growth compared

Altria brought in $23.3B of revenue in fiscal 2025, RLX Technology $566.1M in fiscal 2025. Revenue changed by -3.1% at Altria and +50.3% at RLX Technology on the year before, so RLX Technology grew faster. Altria kept 29.8% of its revenue as net profit, RLX Technology 23.3%. Free cash flow was $9.1B at Altria and $141.1M at RLX Technology.

Side by side, latest fiscal year

MORLX
Fiscal year endedFY2025 (December 31, 2025)FY2025 (December 31, 2025)
Revenue$23.3B$566.1M
Revenue growth-3.1%+50.3%
Net income$6.9B$131.8M
Net margin29.8%23.3%
Free cash flow$9.1B$141.1M
Free cash flow margin39.0%24.9%
Earnings per share (diluted)$4.12$0.10
Cash$4.5B$767.5M
Debt$25.7Bn/a
Price to earnings16.7n/a
Market value$114.9B$2.6B
Dividend yield6.04%n/a
Rank by revenue in sector#26 of 523 · Health care#186 of 523 · Health care

Over the years

Revenue
MO FY2018: $25.4BMO FY2019: $25.1BMO FY2020: $26.2BMO FY2021: $26BMO FY2022: $25.1BMO FY2023: $24.5BMO FY2024: $24BMO FY2025: $23.3BRLX FY2020: $585.4MRLX FY2021: $1.3BRLX FY2022: $773.2MRLX FY2023: $223.4MRLX FY2024: $376.6MRLX FY2025: $566.1MFY18FY19FY20FY21FY22FY23FY24FY25
MO $23.3BRLX $566.1M
Net income
MO FY2018: $7BMO FY2019: -$1.3BMO FY2020: $4.5BMO FY2021: $2.5BMO FY2022: $5.8BMO FY2023: $8.1BMO FY2024: $11.3BMO FY2025: $6.9BRLX FY2020: -$19.6MRLX FY2021: $317.7MRLX FY2022: $209MRLX FY2023: $75.3MRLX FY2024: $75.6MRLX FY2025: $131.8MFY18FY19FY20FY21FY22FY23FY24FY25
MO $6.9BRLX $131.8M
Net margin
MO FY2018: 27.5%MO FY2019: -5.1%MO FY2020: 17.1%MO FY2021: 9.5%MO FY2022: 23.0%MO FY2023: 33.2%MO FY2024: 46.9%MO FY2025: 29.8%RLX FY2020: -3.4%RLX FY2021: 23.8%RLX FY2022: 27.0%RLX FY2023: 33.7%RLX FY2024: 20.1%RLX FY2025: 23.3%FY18FY19FY20FY21FY22FY23FY24FY25
MO 29.8%RLX 23.3%
Revenue growth
MO FY2019: -1.0%MO FY2020: +4.2%MO FY2021: -0.5%MO FY2022: -3.5%MO FY2023: -2.4%MO FY2024: -1.9%MO FY2025: -3.1%RLX FY2021: +128.4%RLX FY2022: -42.2%RLX FY2023: -71.1%RLX FY2024: +68.5%RLX FY2025: +50.3%FY19FY20FY21FY22FY23FY24FY25
MO -3.1%RLX +50.3%
Free cash flow
MO FY2018: $8.2BMO FY2019: $7.6BMO FY2020: $8.2BMO FY2021: $8.2BMO FY2022: $8.1BMO FY2023: $9.1BMO FY2024: $8.6BMO FY2025: $9.1BRLX FY2020: $394.9MRLX FY2021: $261.9MRLX FY2022: $65MRLX FY2023: $24MRLX FY2024: $115.7MRLX FY2025: $141.1MFY18FY19FY20FY21FY22FY23FY24FY25
MO $9.1BRLX $141.1M

Fiscal years as each company reports them; the two may end in different months.

Questions about Altria and RLX Technology

Which is bigger by revenue, Altria or RLX Technology?

Altria is bigger by revenue: $23.3B in fiscal 2025, against $566.1M for RLX Technology in fiscal 2025.

Which keeps more of its revenue as profit, Altria or RLX Technology?

Altria had a net margin of 29.8% in fiscal 2025; RLX Technology had 23.3% in fiscal 2025.

Which grew revenue faster, Altria or RLX Technology?

In their latest fiscal years revenue changed by -3.1% at Altria and +50.3% at RLX Technology.

Where do these numbers come from?

From the annual reports each company files with the SEC (10-K, or 20-F and 40-F for foreign companies), read from their XBRL data. Margins and growth are simple arithmetic on those figures. Nothing here is a recommendation.

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