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Lincoln National vs Prudential Financial: revenue, profit, margins and growth compared

Lincoln National brought in $18.2B of revenue in fiscal 2025, Prudential Financial $60.8B in fiscal 2025. Revenue changed by -1.2% at Lincoln National and -13.7% at Prudential Financial on the year before, so Lincoln National grew faster. Lincoln National kept 6.5% of its revenue as net profit, Prudential Financial 5.9%.

Side by side, latest fiscal year

LNCPRU
Fiscal year endedFY2025 (December 31, 2025)FY2025 (December 31, 2025)
Revenue$18.2B$60.8B
Revenue growth-1.2%-13.7%
Net income$1.2B$3.6B
Net margin6.5%5.9%
Free cash flown/an/a
Free cash flow marginn/an/a
Earnings per share (diluted)$5.83$9.99
Cash$9.5B$19.7B
Debt$5.9B$18.9B
Price to earnings7.212.0
Market value$8B$41.2B
Dividend yield4.32%4.52%
Rank by revenue in sector#35 of 444 · Finance#11 of 444 · Finance

Over the years

Revenue
LNC FY2018: $16.4BLNC FY2019: $17.3BLNC FY2020: $17.4BLNC FY2021: $17.7BLNC FY2022: $18.8BLNC FY2023: $11.6BLNC FY2024: $18.4BLNC FY2025: $18.2BPRU FY2018: $63BPRU FY2019: $64.8BPRU FY2020: $57BPRU FY2021: $71.2BPRU FY2022: $56.9BPRU FY2023: $54BPRU FY2024: $70.4BPRU FY2025: $60.8BFY18FY19FY20FY21FY22FY23FY24FY25
LNC $18.2BPRU $60.8B
Net income
LNC FY2018: $1.6BLNC FY2019: $886MLNC FY2020: $499MLNC FY2021: $3.8BLNC FY2022: $1.4BLNC FY2023: -$752MLNC FY2024: $3.3BLNC FY2025: $1.2BPRU FY2018: $4.1BPRU FY2019: $4.2BPRU FY2020: -$374MPRU FY2021: $8.9BPRU FY2022: -$1.6BPRU FY2023: $2.5BPRU FY2024: $2.7BPRU FY2025: $3.6BFY18FY19FY20FY21FY22FY23FY24FY25
LNC $1.2BPRU $3.6B
Net margin
LNC FY2018: 10.0%LNC FY2019: 5.1%LNC FY2020: 2.9%LNC FY2021: 21.3%LNC FY2022: 7.2%LNC FY2023: -6.5%LNC FY2024: 17.8%LNC FY2025: 6.5%PRU FY2018: 6.5%PRU FY2019: 6.5%PRU FY2020: -0.7%PRU FY2021: 12.4%PRU FY2022: -2.9%PRU FY2023: 4.6%PRU FY2024: 3.9%PRU FY2025: 5.9%FY18FY19FY20FY21FY22FY23FY24FY25
LNC 6.5%PRU 5.9%
Revenue growth
LNC FY2019: +5.1%LNC FY2020: +1.0%LNC FY2021: +1.6%LNC FY2022: +6.2%LNC FY2023: -38.1%LNC FY2024: +58.4%LNC FY2025: -1.2%PRU FY2019: +2.9%PRU FY2020: -12.0%PRU FY2021: +24.9%PRU FY2022: -20.2%PRU FY2023: -5.1%PRU FY2024: +30.4%PRU FY2025: -13.7%FY19FY20FY21FY22FY23FY24FY25
LNC -1.2%PRU -13.7%

Fiscal years as each company reports them; the two may end in different months.

Questions about Lincoln National and Prudential Financial

Which is bigger by revenue, Lincoln National or Prudential Financial?

Prudential Financial is bigger by revenue: $60.8B in fiscal 2025, against $18.2B for Lincoln National in fiscal 2025.

Which keeps more of its revenue as profit, Lincoln National or Prudential Financial?

Lincoln National had a net margin of 6.5% in fiscal 2025; Prudential Financial had 5.9% in fiscal 2025.

Which grew revenue faster, Lincoln National or Prudential Financial?

In their latest fiscal years revenue changed by -1.2% at Lincoln National and -13.7% at Prudential Financial.

Where do these numbers come from?

From the annual reports each company files with the SEC (10-K, or 20-F and 40-F for foreign companies), read from their XBRL data. Margins and growth are simple arithmetic on those figures. Nothing here is a recommendation.

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