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Bath & Body Works vs Ulta Beauty: revenue, profit, margins and growth compared

Bath & Body Works brought in $7.3B of revenue in fiscal 2025, Ulta Beauty $12.4B in fiscal 2025. Revenue changed by -0.2% at Bath & Body Works and +9.7% at Ulta Beauty on the year before, so Ulta Beauty grew faster. Bath & Body Works kept 8.9% of its revenue as net profit, Ulta Beauty 9.3%. Free cash flow was $865M at Bath & Body Works and $1.1B at Ulta Beauty.

Side by side, latest fiscal year

BBWIULTA
Fiscal year endedFY2025 (January 31, 2026)FY2025 (January 31, 2026)
Revenue$7.3B$12.4B
Revenue growth-0.2%+9.7%
Net income$649M$1.2B
Net margin8.9%9.3%
Free cash flow$865M$1.1B
Free cash flow margin11.9%8.6%
Earnings per share (diluted)$3.11$25.64
Cash$953M$424.2M
Debt$3.9Bn/a
Price to earnings5.321.3
Market value$3.3B$23.4B
Dividend yield4.86%n/a
Rank by revenue in sector#150 of 778 · Consumer discretionary#104 of 778 · Consumer discretionary

Over the years

Revenue
BBWI FY2018: $13.2BBBWI FY2020: $5.4BBBWI FY2020: $6.4BBBWI FY2021: $7.9BBBWI FY2022: $7.6BBBWI FY2023: $7.4BBBWI FY2024: $7.3BBBWI FY2025: $7.3BULTA FY2018: $6.7BULTA FY2019: $7.4BULTA FY2020: $6.2BULTA FY2021: $8.6BULTA FY2022: $10.2BULTA FY2023: $11.2BULTA FY2024: $11.3BULTA FY2025: $12.4BFY18FY19FY20FY21FY22FY23FY24FY25
BBWI $7.3BULTA $12.4B
Net income
BBWI FY2018: $644MBBWI FY2020: -$366MBBWI FY2020: $844MBBWI FY2021: $1.3BBBWI FY2022: $800MBBWI FY2023: $878MBBWI FY2024: $798MBBWI FY2025: $649MULTA FY2018: $658.6MULTA FY2019: $705.9MULTA FY2020: $175.8MULTA FY2021: $985.8MULTA FY2022: $1.2BULTA FY2023: $1.3BULTA FY2024: $1.2BULTA FY2025: $1.2BFY18FY19FY20FY21FY22FY23FY24FY25
BBWI $649MULTA $1.2B
Net margin
BBWI FY2018: 4.9%BBWI FY2020: -6.8%BBWI FY2020: 13.1%BBWI FY2021: 16.9%BBWI FY2022: 10.6%BBWI FY2023: 11.8%BBWI FY2024: 10.9%BBWI FY2025: 8.9%ULTA FY2018: 9.8%ULTA FY2019: 9.5%ULTA FY2020: 2.9%ULTA FY2021: 11.4%ULTA FY2022: 12.2%ULTA FY2023: 11.5%ULTA FY2024: 10.6%ULTA FY2025: 9.3%FY18FY19FY20FY21FY22FY23FY24FY25
BBWI 8.9%ULTA 9.3%
Revenue growth
BBWI FY2020: -59.2%BBWI FY2020: +19.0%BBWI FY2021: +22.5%BBWI FY2022: -4.1%BBWI FY2023: -1.7%BBWI FY2024: -1.6%BBWI FY2025: -0.2%ULTA FY2019: +10.1%ULTA FY2020: -16.8%ULTA FY2021: +40.3%ULTA FY2022: +18.3%ULTA FY2023: +9.8%ULTA FY2024: +0.8%ULTA FY2025: +9.7%FY19FY20FY21FY22FY23FY24FY25
BBWI -0.2%ULTA +9.7%
Free cash flow
BBWI FY2018: $748MBBWI FY2020: $778MBBWI FY2020: $1.8BBBWI FY2021: $1.2BBBWI FY2022: $816MBBWI FY2023: $656MBBWI FY2024: $660MBBWI FY2025: $865MULTA FY2018: $636.7MULTA FY2019: $802.8MULTA FY2020: $658.5MULTA FY2021: $887.1MULTA FY2022: $1.2BULTA FY2023: $1BULTA FY2024: $964.1MULTA FY2025: $1.1BFY18FY19FY20FY21FY22FY23FY24FY25
BBWI $865MULTA $1.1B

Fiscal years as each company reports them; the two may end in different months.

Questions about Bath & Body Works and Ulta Beauty

Which is bigger by revenue, Bath & Body Works or Ulta Beauty?

Ulta Beauty is bigger by revenue: $12.4B in fiscal 2025, against $7.3B for Bath & Body Works in fiscal 2025.

Which keeps more of its revenue as profit, Bath & Body Works or Ulta Beauty?

Bath & Body Works had a net margin of 8.9% in fiscal 2025; Ulta Beauty had 9.3% in fiscal 2025.

Which grew revenue faster, Bath & Body Works or Ulta Beauty?

In their latest fiscal years revenue changed by -0.2% at Bath & Body Works and +9.7% at Ulta Beauty.

Where do these numbers come from?

From the annual reports each company files with the SEC (10-K, or 20-F and 40-F for foreign companies), read from their XBRL data. Margins and growth are simple arithmetic on those figures. Nothing here is a recommendation.

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