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Amazon Com vs Alibaba: revenue, profit, margins and growth compared

Amazon Com brought in $716.9B of revenue in fiscal 2025, Alibaba $148.4B in fiscal 2026. Revenue changed by +12.4% at Amazon Com and +8.1% at Alibaba on the year before, so Amazon Com grew faster. Amazon Com kept 10.8% of its revenue as net profit, Alibaba 10.1%.

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Side by side, latest fiscal year

AMZNBABA
Fiscal year endedFY2025 (December 31, 2025)FY2026 (March 31, 2026)
Revenue$716.9B$148.4B
Revenue growth+12.4%+8.1%
Net income$77.7B$15B
Net margin10.8%10.1%
Free cash flow$7.7Bn/a
Free cash flow margin1.1%n/a
Earnings per share (diluted)$7.17$0.80
Cash$86.8B$19.1B
Debt$68.8Bn/a
Price to earnings34.8n/a
Market value$2.69T$256.1B
Dividend yieldn/an/a
Rank by revenue in sector#1 of 955 · Consumer discretionary#5 of 955 · Consumer discretionary

Over the years

Revenue
AMZN FY2018: $232.9BAMZN FY2019: $280.5BAMZN FY2020: $386.1BAMZN FY2021: $469.8BAMZN FY2022: $514BAMZN FY2023: $574.8BAMZN FY2024: $638BAMZN FY2025: $716.9BBABA FY2019: $56.2BBABA FY2020: $72BBABA FY2021: $109.5BBABA FY2022: $134.6BBABA FY2023: $126.5BBABA FY2024: $130.4BBABA FY2025: $137.3BBABA FY2026: $148.4BFY18FY19FY20FY21FY22FY23FY24FY25FY26
AMZN $716.9BBABA $148.4B
Net income
AMZN FY2018: $10.1BAMZN FY2019: $11.6BAMZN FY2020: $21.3BAMZN FY2021: $33.4BAMZN FY2022: -$2.7BAMZN FY2023: $30.4BAMZN FY2024: $59.2BAMZN FY2025: $77.7BBABA FY2019: $13.1BBABA FY2020: $21.1BBABA FY2021: $23BBABA FY2022: $9.8BBABA FY2023: $10.6BBABA FY2024: $11.1BBABA FY2025: $17.9BBABA FY2026: $15BFY18FY19FY20FY21FY22FY23FY24FY25FY26
AMZN $77.7BBABA $15B
Net margin
AMZN FY2018: 4.3%AMZN FY2019: 4.1%AMZN FY2020: 5.5%AMZN FY2021: 7.1%AMZN FY2022: -0.5%AMZN FY2023: 5.3%AMZN FY2024: 9.3%AMZN FY2025: 10.8%BABA FY2019: 23.3%BABA FY2020: 29.3%BABA FY2021: 21.0%BABA FY2022: 7.3%BABA FY2023: 8.4%BABA FY2024: 8.5%BABA FY2025: 13.1%BABA FY2026: 10.1%FY18FY19FY20FY21FY22FY23FY24FY25FY26
AMZN 10.8%BABA 10.1%
Revenue growth
AMZN FY2019: +20.5%AMZN FY2020: +37.6%AMZN FY2021: +21.7%AMZN FY2022: +9.4%AMZN FY2023: +11.8%AMZN FY2024: +11.0%AMZN FY2025: +12.4%BABA FY2020: +28.2%BABA FY2021: +52.1%BABA FY2022: +22.9%BABA FY2023: -6.0%BABA FY2024: +3.1%BABA FY2025: +5.3%BABA FY2026: +8.1%FY19FY20FY21FY22FY23FY24FY25FY26
AMZN +12.4%BABA +8.1%
Free cash flow
AMZN FY2018: $17.3BAMZN FY2019: $21.7BAMZN FY2020: $25.9BAMZN FY2021: -$14.7BAMZN FY2022: -$16.9BAMZN FY2023: $32.2BAMZN FY2024: $32.9BAMZN FY2025: $7.7BFY18FY19FY20FY21FY22FY23FY24FY25
AMZN $7.7BBABA

Fiscal years as each company reports them; the two may end in different months.

Questions about Amazon Com and Alibaba

Which is bigger by revenue, Amazon Com or Alibaba?

Amazon Com is bigger by revenue: $716.9B in fiscal 2025, against $148.4B for Alibaba in fiscal 2026.

Which keeps more of its revenue as profit, Amazon Com or Alibaba?

Amazon Com had a net margin of 10.8% in fiscal 2025; Alibaba had 10.1% in fiscal 2026.

Which grew revenue faster, Amazon Com or Alibaba?

In their latest fiscal years revenue changed by +12.4% at Amazon Com and +8.1% at Alibaba.

Where do these numbers come from?

From the annual reports each company files with the SEC (10-K, or 20-F and 40-F for foreign companies), read from their XBRL data. Margins and growth are simple arithmetic on those figures. Nothing here is a recommendation.

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