What is YETI Holdings, Inc. worth?
With the base-case assumptions below, a discounted cash flow model on YETI Holdings, Inc.'s reported free cash flow gives $69.09 per share. The share price was $42.28 on September 25, 2026, 39% below that value.
Inputs from the filings
Three sets of assumptions
| Case | Growth yrs 1-5 | Discount rate | Value per share | Value vs price |
|---|---|---|---|---|
| Bear | 6.5% | 10.0% | $42.67 | +1% |
| Base | 11.5% | 9.0% | $69.09 | +63% |
| Bull | 16.5% | 8.0% | $121.73 | +188% |
Sensitivity: base case value per share
| 1.5% | 2.0% | 2.5% | 3.0% | 3.5% | |
|---|---|---|---|---|---|
| 7.0% | $89.18 | $95.40 | $102.99 | $112.48 | $124.69 |
| 8.0% | $74.13 | $78.16 | $82.92 | $88.63 | $95.62 |
| 9.0% | $63.15 | $65.91 | $69.09 | $72.80 | $77.18 |
| 10.0% | $54.82 | $56.78 | $59.00 | $61.54 | $64.46 |
| 11.0% | $48.28 | $49.72 | $51.32 | $53.13 | $55.18 |
Where the presets come from
Base: years 1 to 5 grow at YETI Holdings, Inc.'s revenue growth rate over the last 5 fiscal years (11.3% a year), held between -5% and 15%. Years 6 to 10 grow halfway between that and the long-run rate of 2.5%. Future cash is discounted at 9% a year.
Bear: 5 points less growth, 2% long-run growth, 10% discount rate. Bull: 5 points more growth (at most 25%), 3% long-run growth, 8% discount rate.
Value per share = (present value of 10 years of free cash flow + present value of everything after + cash - debt) / diluted shares.
This is a model run on assumptions, not a recommendation or a price target. Small changes in the discount rate or growth move the result a lot, as the table above shows. Change them yourself in the calculator.
Adjust the assumptions
Move the sliders for growth, long-run growth and discount rate, or switch to average free cash flow, and see the value per share change.
Adjust the assumptions