What is Whirlpool Corp worth?
With the base-case assumptions below, a discounted cash flow model on Whirlpool Corp's reported free cash flow gives -$87.05 per share. The share price was $30.31 on November 10, 2026, 135% below that value.
Inputs from the filings
Three sets of assumptions
| Case | Growth yrs 1-5 | Discount rate | Value per share | Value vs price |
|---|---|---|---|---|
| Bear | -9.5% | 10.0% | -$92.41 | -405% |
| Base | -4.5% | 9.0% | -$87.05 | -387% |
| Bull | 0.5% | 8.0% | -$76.39 | -352% |
Sensitivity: base case value per share
| 1.5% | 2.0% | 2.5% | 3.0% | 3.5% | |
|---|---|---|---|---|---|
| 7.0% | -$83.39 | -$82.31 | -$81.00 | -$79.35 | -$77.24 |
| 8.0% | -$86.09 | -$85.39 | -$84.57 | -$83.58 | -$82.36 |
| 9.0% | -$88.08 | -$87.60 | -$87.05 | -$86.41 | -$85.65 |
| 10.0% | -$89.60 | -$89.26 | -$88.88 | -$88.44 | -$87.93 |
| 11.0% | -$90.81 | -$90.56 | -$90.29 | -$89.97 | -$89.62 |
Where the presets come from
Base: years 1 to 5 grow at Whirlpool Corp's revenue growth rate over the last 5 fiscal years (-4.4% a year), held between -5% and 15%. Years 6 to 10 grow halfway between that and the long-run rate of 2.5%. Future cash is discounted at 9% a year.
Bear: 5 points less growth, 2% long-run growth, 10% discount rate. Bull: 5 points more growth (at most 25%), 3% long-run growth, 8% discount rate.
Value per share = (present value of 10 years of free cash flow + present value of everything after + cash - debt) / diluted shares.
This is a model run on assumptions, not a recommendation or a price target. Small changes in the discount rate or growth move the result a lot, as the table above shows. Change them yourself in the calculator.
Adjust the assumptions
Move the sliders for growth, long-run growth and discount rate, or switch to average free cash flow, and see the value per share change.
Adjust the assumptions