What is WD 40 Co worth?
With the base-case assumptions below, a discounted cash flow model on WD 40 Co's reported free cash flow gives $136.12 per share. The share price was $199.17 on September 25, 2026, 46% above that value.
Inputs from the filings
Three sets of assumptions
| Case | Growth yrs 1-5 | Discount rate | Value per share | Value vs price |
|---|---|---|---|---|
| Bear | 3.5% | 10.0% | $84.06 | -58% |
| Base | 8.5% | 9.0% | $136.12 | -32% |
| Bull | 13.5% | 8.0% | $239.90 | +20% |
Sensitivity: base case value per share
| 1.5% | 2.0% | 2.5% | 3.0% | 3.5% | |
|---|---|---|---|---|---|
| 7.0% | $175.04 | $186.99 | $201.59 | $219.84 | $243.31 |
| 8.0% | $145.95 | $153.69 | $162.85 | $173.84 | $187.27 |
| 9.0% | $124.71 | $130.00 | $136.12 | $143.25 | $151.67 |
| 10.0% | $108.55 | $112.31 | $116.58 | $121.46 | $127.09 |
| 11.0% | $95.85 | $98.62 | $101.70 | $105.17 | $109.11 |
Where the presets come from
Base: years 1 to 5 grow at WD 40 Co's revenue growth rate over the last 5 fiscal years (8.7% a year), held between -5% and 15%. Years 6 to 10 grow halfway between that and the long-run rate of 2.5%. Future cash is discounted at 9% a year.
Bear: 5 points less growth, 2% long-run growth, 10% discount rate. Bull: 5 points more growth (at most 25%), 3% long-run growth, 8% discount rate.
Value per share = (present value of 10 years of free cash flow + present value of everything after + cash - debt) / diluted shares.
This is a model run on assumptions, not a recommendation or a price target. Small changes in the discount rate or growth move the result a lot, as the table above shows. Change them yourself in the calculator.
Adjust the assumptions
Move the sliders for growth, long-run growth and discount rate, or switch to average free cash flow, and see the value per share change.
Adjust the assumptions