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Stocks USNA DCF valuation

DCF valuation

What is Usana Health Sciences Inc worth?

With the base-case assumptions below, a discounted cash flow model on Usana Health Sciences Inc's reported free cash flow gives $14.03 per share. The share price was $14.50 on September 25, 2026, 3% above that value.

Inputs from the filings

Free cash flow, fiscal 2025
$8.5M
Average free cash flow, last 5 years
$63.5M
Cash
$168.6M
balance sheet of July 4, 2026
Debt
$0
not reported, counted as 0
Diluted shares, fiscal 2025
18,574,000
Revenue growth per year, last 5 years
-4.0%

Three sets of assumptions

CaseGrowth yrs 1-5Growth yrs 6-10After year 10Discount rateValue per shareValue vs price
Bear-9.0%-3.5%2.0%10.0%$12.21-16%
Base-4.0%-0.5%2.5%9.0%$14.03-3%
Bull1.0%2.0%3.0%8.0%$17.43+20%

Sensitivity: base case value per share

Discount rate down the side, growth after year 10 across the top. Everything else as in the base case.

1.5%2.0%2.5%3.0%3.5%
7.0%$15.26$15.62$16.06$16.61$17.32
8.0%$14.35$14.59$14.86$15.20$15.60
9.0%$13.69$13.85$14.03$14.25$14.50
10.0%$13.18$13.29$13.42$13.57$13.74
11.0%$12.77$12.86$12.95$13.06$13.17

Where the presets come from

Base: years 1 to 5 grow at Usana Health Sciences Inc's revenue growth rate over the last 5 fiscal years (-4.0% a year), held between -5% and 15%. Years 6 to 10 grow halfway between that and the long-run rate of 2.5%. Future cash is discounted at 9% a year.

Bear: 5 points less growth, 2% long-run growth, 10% discount rate. Bull: 5 points more growth (at most 25%), 3% long-run growth, 8% discount rate.

Value per share = (present value of 10 years of free cash flow + present value of everything after + cash - debt) / diluted shares.

This is a model run on assumptions, not a recommendation or a price target. Small changes in the discount rate or growth move the result a lot, as the table above shows. Change them yourself in the calculator.

Adjust the assumptions

Move the sliders for growth, long-run growth and discount rate, or switch to average free cash flow, and see the value per share change.

Adjust the assumptions

Usana Health Sciences Inc company page