What is TripAdvisor, Inc. worth?
With the base-case assumptions below, a discounted cash flow model on TripAdvisor, Inc.'s reported free cash flow gives $40.30 per share. The share price was $7.09 on November 10, 2026, 82% below that value.
Inputs from the filings
Three sets of assumptions
| Case | Growth yrs 1-5 | Discount rate | Value per share | Value vs price |
|---|---|---|---|---|
| Bear | 10.0% | 10.0% | $24.17 | +241% |
| Base | 15.0% | 9.0% | $40.30 | +469% |
| Bull | 20.0% | 8.0% | $70.35 | +893% |
Sensitivity: base case value per share
| 1.5% | 2.0% | 2.5% | 3.0% | 3.5% | |
|---|---|---|---|---|---|
| 7.0% | $52.52 | $56.33 | $60.99 | $66.81 | $74.29 |
| 8.0% | $43.34 | $45.81 | $48.73 | $52.24 | $56.52 |
| 9.0% | $36.66 | $38.35 | $40.30 | $42.58 | $45.26 |
| 10.0% | $31.60 | $32.80 | $34.16 | $35.72 | $37.51 |
| 11.0% | $27.64 | $28.52 | $29.50 | $30.61 | $31.87 |
Where the presets come from
Base: years 1 to 5 grow at TripAdvisor, Inc.'s revenue growth rate over the last 5 fiscal years (25.6% a year), held between -5% and 15%. Years 6 to 10 grow halfway between that and the long-run rate of 2.5%. Future cash is discounted at 9% a year.
Bear: 5 points less growth, 2% long-run growth, 10% discount rate. Bull: 5 points more growth (at most 25%), 3% long-run growth, 8% discount rate.
Value per share = (present value of 10 years of free cash flow + present value of everything after + cash - debt) / diluted shares.
This is a model run on assumptions, not a recommendation or a price target. Small changes in the discount rate or growth move the result a lot, as the table above shows. Change them yourself in the calculator.
Adjust the assumptions
Move the sliders for growth, long-run growth and discount rate, or switch to average free cash flow, and see the value per share change.
Adjust the assumptions