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DCF valuation

What is USA TODAY Co., Inc. worth?

With the base-case assumptions below, a discounted cash flow model on USA TODAY Co., Inc.'s reported free cash flow gives -$1.55 per share. The share price was $6.82 on November 10, 2026, 541% below that value.

Inputs from the filings

Free cash flow, fiscal 2025
$62.9M
Average free cash flow, last 5 years
$50.7M
Cash
$68.2M
balance sheet of September 30, 2026
Debt
$934M
balance sheet of September 30, 2026
Diluted shares, fiscal 2025
145,977,000
Revenue growth per year, last 5 years
-7.5%

Three sets of assumptions

CaseGrowth yrs 1-5Growth yrs 6-10After year 10Discount rateValue per shareValue vs price
Bear-10.0%-4.0%2.0%10.0%-$3.15-146%
Base-5.0%-1.0%2.5%9.0%-$1.55-123%
Bull0.0%1.5%3.0%8.0%$1.44-79%

Sensitivity: base case value per share

Discount rate down the side, growth after year 10 across the top. Everything else as in the base case.

1.5%2.0%2.5%3.0%3.5%
7.0%-$0.48-$0.17$0.22$0.70$1.31
8.0%-$1.27-$1.06-$0.82-$0.53-$0.18
9.0%-$1.85-$1.71-$1.55-$1.36-$1.14
10.0%-$2.29-$2.19-$2.08-$1.95-$1.80
11.0%-$2.64-$2.57-$2.49-$2.40-$2.29

Where the presets come from

Base: years 1 to 5 grow at USA TODAY Co., Inc.'s revenue growth rate over the last 5 fiscal years (-7.5% a year), held between -5% and 15%. Years 6 to 10 grow halfway between that and the long-run rate of 2.5%. Future cash is discounted at 9% a year.

Bear: 5 points less growth, 2% long-run growth, 10% discount rate. Bull: 5 points more growth (at most 25%), 3% long-run growth, 8% discount rate.

Value per share = (present value of 10 years of free cash flow + present value of everything after + cash - debt) / diluted shares.

This is a model run on assumptions, not a recommendation or a price target. Small changes in the discount rate or growth move the result a lot, as the table above shows. Change them yourself in the calculator.

Adjust the assumptions

Move the sliders for growth, long-run growth and discount rate, or switch to average free cash flow, and see the value per share change.

Adjust the assumptions

USA TODAY Co., Inc. company page