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DCF valuation

What is Shoe Station Group Inc worth?

With the base-case assumptions below, a discounted cash flow model on Shoe Station Group Inc's reported free cash flow gives $21.06 per share. The share price was $13.00 on September 25, 2026, 38% below that value.

Inputs from the filings

Free cash flow, fiscal 2025
$26.6M
Average free cash flow, last 5 years
$50.4M
Cash
$118M
balance sheet of August 1, 2026
Debt
$0
not reported, counted as 0
Diluted shares, fiscal 2025
27,535,000
Revenue growth per year, last 4 years
3.8%

Three sets of assumptions

CaseGrowth yrs 1-5Growth yrs 6-10After year 10Discount rateValue per shareValue vs price
Bear-1.0%0.5%2.0%10.0%$14.66+13%
Base4.0%3.5%2.5%9.0%$21.06+62%
Bull9.0%6.0%3.0%8.0%$33.00+154%

Sensitivity: base case value per share

Discount rate down the side, growth after year 10 across the top. Everything else as in the base case.

1.5%2.0%2.5%3.0%3.5%
7.0%$25.60$26.98$28.67$30.78$33.49
8.0%$22.22$23.11$24.17$25.44$26.99
9.0%$19.74$20.35$21.06$21.88$22.85
10.0%$17.85$18.29$18.78$19.34$19.99
11.0%$16.36$16.68$17.04$17.44$17.89

Where the presets come from

Base: years 1 to 5 grow at Shoe Station Group Inc's revenue growth rate over the last 4 fiscal years (3.8% a year), held between -5% and 15%. Years 6 to 10 grow halfway between that and the long-run rate of 2.5%. Future cash is discounted at 9% a year.

Bear: 5 points less growth, 2% long-run growth, 10% discount rate. Bull: 5 points more growth (at most 25%), 3% long-run growth, 8% discount rate.

Value per share = (present value of 10 years of free cash flow + present value of everything after + cash - debt) / diluted shares.

This is a model run on assumptions, not a recommendation or a price target. Small changes in the discount rate or growth move the result a lot, as the table above shows. Change them yourself in the calculator.

Adjust the assumptions

Move the sliders for growth, long-run growth and discount rate, or switch to average free cash flow, and see the value per share change.

Adjust the assumptions

Shoe Station Group Inc company page