What is Saga Communications Inc worth?
With the base-case assumptions below, a discounted cash flow model on Saga Communications Inc's reported free cash flow gives $8.39 per share. The share price was $8.60 on September 25, 2026, 3% above that value.
Inputs from the filings
Three sets of assumptions
| Case | Growth yrs 1-5 | Discount rate | Value per share | Value vs price |
|---|---|---|---|---|
| Bear | -2.5% | 10.0% | $6.03 | -30% |
| Base | 2.5% | 9.0% | $8.39 | -2% |
| Bull | 7.5% | 8.0% | $12.96 | +51% |
Sensitivity: base case value per share
| 1.5% | 2.0% | 2.5% | 3.0% | 3.5% | |
|---|---|---|---|---|---|
| 7.0% | $10.04 | $10.54 | $11.15 | $11.91 | $12.89 |
| 8.0% | $8.81 | $9.13 | $9.51 | $9.97 | $10.53 |
| 9.0% | $7.91 | $8.13 | $8.39 | $8.68 | $9.03 |
| 10.0% | $7.22 | $7.38 | $7.56 | $7.76 | $8.00 |
| 11.0% | $6.68 | $6.80 | $6.92 | $7.07 | $7.23 |
Where the presets come from
Base: years 1 to 5 grow at Saga Communications Inc's revenue growth rate over the last 5 fiscal years (2.3% a year), held between -5% and 15%. Years 6 to 10 grow halfway between that and the long-run rate of 2.5%. Future cash is discounted at 9% a year.
Bear: 5 points less growth, 2% long-run growth, 10% discount rate. Bull: 5 points more growth (at most 25%), 3% long-run growth, 8% discount rate.
Value per share = (present value of 10 years of free cash flow + present value of everything after + cash - debt) / diluted shares.
This is a model run on assumptions, not a recommendation or a price target. Small changes in the discount rate or growth move the result a lot, as the table above shows. Change them yourself in the calculator.
Adjust the assumptions
Move the sliders for growth, long-run growth and discount rate, or switch to average free cash flow, and see the value per share change.
Adjust the assumptions