What is Comscore, Inc. worth?
With the base-case assumptions below, a discounted cash flow model on Comscore, Inc.'s reported free cash flow gives $61.07 per share. The share price was $4.91 on September 25, 2026, 92% below that value.
Inputs from the filings
Three sets of assumptions
| Case | Growth yrs 1-5 | Discount rate | Value per share | Value vs price |
|---|---|---|---|---|
| Bear | -5.0% | 10.0% | $39.98 | +714% |
| Base | 0.0% | 9.0% | $61.07 | +1,144% |
| Bull | 5.0% | 8.0% | $100.45 | +1,946% |
Sensitivity: base case value per share
| 1.5% | 2.0% | 2.5% | 3.0% | 3.5% | |
|---|---|---|---|---|---|
| 7.0% | $75.66 | $80.03 | $85.38 | $92.06 | $100.64 |
| 8.0% | $64.84 | $67.67 | $71.02 | $75.05 | $79.96 |
| 9.0% | $56.90 | $58.84 | $61.07 | $63.68 | $66.77 |
| 10.0% | $50.82 | $52.20 | $53.77 | $55.55 | $57.61 |
| 11.0% | $46.03 | $47.04 | $48.17 | $49.44 | $50.88 |
Where the presets come from
Base: years 1 to 5 grow at Comscore, Inc.'s revenue growth rate over the last 5 fiscal years (0.1% a year), held between -5% and 15%. Years 6 to 10 grow halfway between that and the long-run rate of 2.5%. Future cash is discounted at 9% a year.
Bear: 5 points less growth, 2% long-run growth, 10% discount rate. Bull: 5 points more growth (at most 25%), 3% long-run growth, 8% discount rate.
Value per share = (present value of 10 years of free cash flow + present value of everything after + cash - debt) / diluted shares.
This is a model run on assumptions, not a recommendation or a price target. Small changes in the discount rate or growth move the result a lot, as the table above shows. Change them yourself in the calculator.
Adjust the assumptions
Move the sliders for growth, long-run growth and discount rate, or switch to average free cash flow, and see the value per share change.
Adjust the assumptions