What is Rush Enterprises Inc worth?
With the base-case assumptions below, a discounted cash flow model on Rush Enterprises Inc's reported free cash flow gives $135.73 per share. The share price was $44.69 on November 10, 2026, 67% below that value.
Inputs from the filings
Three sets of assumptions
| Case | Growth yrs 1-5 | Discount rate | Value per share | Value vs price |
|---|---|---|---|---|
| Bear | 4.5% | 10.0% | $84.21 | +88% |
| Base | 9.5% | 9.0% | $135.73 | +204% |
| Bull | 14.5% | 8.0% | $238.44 | +434% |
Sensitivity: base case value per share
| 1.5% | 2.0% | 2.5% | 3.0% | 3.5% | |
|---|---|---|---|---|---|
| 7.0% | $174.49 | $186.41 | $200.98 | $219.20 | $242.62 |
| 8.0% | $145.50 | $153.23 | $162.37 | $173.33 | $186.74 |
| 9.0% | $124.35 | $129.63 | $135.73 | $142.85 | $151.26 |
| 10.0% | $108.26 | $112.02 | $116.28 | $121.15 | $126.77 |
| 11.0% | $95.64 | $98.39 | $101.47 | $104.94 | $108.87 |
Where the presets come from
Base: years 1 to 5 grow at Rush Enterprises Inc's revenue growth rate over the last 5 fiscal years (9.4% a year), held between -5% and 15%. Years 6 to 10 grow halfway between that and the long-run rate of 2.5%. Future cash is discounted at 9% a year.
Bear: 5 points less growth, 2% long-run growth, 10% discount rate. Bull: 5 points more growth (at most 25%), 3% long-run growth, 8% discount rate.
Value per share = (present value of 10 years of free cash flow + present value of everything after + cash - debt) / diluted shares.
This is a model run on assumptions, not a recommendation or a price target. Small changes in the discount rate or growth move the result a lot, as the table above shows. Change them yourself in the calculator.
Adjust the assumptions
Move the sliders for growth, long-run growth and discount rate, or switch to average free cash flow, and see the value per share change.
Adjust the assumptions