What is Rush Enterprises Inc worth?
With the base-case assumptions below, a discounted cash flow model on Rush Enterprises Inc's reported free cash flow gives $136.05 per share. The share price was $47.97 on September 25, 2026, 65% below that value.
Inputs from the filings
Three sets of assumptions
| Case | Growth yrs 1-5 | Discount rate | Value per share | Value vs price |
|---|---|---|---|---|
| Bear | 4.5% | 10.0% | $84.53 | +76% |
| Base | 9.5% | 9.0% | $136.05 | +184% |
| Bull | 14.5% | 8.0% | $238.76 | +398% |
Sensitivity: base case value per share
| 1.5% | 2.0% | 2.5% | 3.0% | 3.5% | |
|---|---|---|---|---|---|
| 7.0% | $174.80 | $186.73 | $201.30 | $219.52 | $242.94 |
| 8.0% | $145.81 | $153.55 | $162.69 | $173.65 | $187.06 |
| 9.0% | $124.66 | $129.95 | $136.05 | $143.17 | $151.58 |
| 10.0% | $108.58 | $112.34 | $116.60 | $121.47 | $127.09 |
| 11.0% | $95.96 | $98.71 | $101.79 | $105.26 | $109.19 |
Where the presets come from
Base: years 1 to 5 grow at Rush Enterprises Inc's revenue growth rate over the last 5 fiscal years (9.4% a year), held between -5% and 15%. Years 6 to 10 grow halfway between that and the long-run rate of 2.5%. Future cash is discounted at 9% a year.
Bear: 5 points less growth, 2% long-run growth, 10% discount rate. Bull: 5 points more growth (at most 25%), 3% long-run growth, 8% discount rate.
Value per share = (present value of 10 years of free cash flow + present value of everything after + cash - debt) / diluted shares.
This is a model run on assumptions, not a recommendation or a price target. Small changes in the discount rate or growth move the result a lot, as the table above shows. Change them yourself in the calculator.
Adjust the assumptions
Move the sliders for growth, long-run growth and discount rate, or switch to average free cash flow, and see the value per share change.
Adjust the assumptions