What is Rollins Inc worth?
With the base-case assumptions below, a discounted cash flow model on Rollins Inc's reported free cash flow gives $35.18 per share. The share price was $38.31 on November 10, 2026, 9% above that value.
Inputs from the filings
Three sets of assumptions
| Case | Growth yrs 1-5 | Discount rate | Value per share | Value vs price |
|---|---|---|---|---|
| Bear | 6.5% | 10.0% | $21.54 | -44% |
| Base | 11.5% | 9.0% | $35.18 | -8% |
| Bull | 16.5% | 8.0% | $62.37 | +63% |
Sensitivity: base case value per share
| 1.5% | 2.0% | 2.5% | 3.0% | 3.5% | |
|---|---|---|---|---|---|
| 7.0% | $45.56 | $48.77 | $52.69 | $57.60 | $63.90 |
| 8.0% | $37.78 | $39.87 | $42.33 | $45.28 | $48.88 |
| 9.0% | $32.12 | $33.54 | $35.18 | $37.10 | $39.36 |
| 10.0% | $27.81 | $28.82 | $29.97 | $31.28 | $32.79 |
| 11.0% | $24.43 | $25.17 | $26.00 | $26.94 | $27.99 |
Where the presets come from
Base: years 1 to 5 grow at Rollins Inc's revenue growth rate over the last 5 fiscal years (11.7% a year), held between -5% and 15%. Years 6 to 10 grow halfway between that and the long-run rate of 2.5%. Future cash is discounted at 9% a year.
Bear: 5 points less growth, 2% long-run growth, 10% discount rate. Bull: 5 points more growth (at most 25%), 3% long-run growth, 8% discount rate.
Value per share = (present value of 10 years of free cash flow + present value of everything after + cash - debt) / diluted shares.
This is a model run on assumptions, not a recommendation or a price target. Small changes in the discount rate or growth move the result a lot, as the table above shows. Change them yourself in the calculator.
Adjust the assumptions
Move the sliders for growth, long-run growth and discount rate, or switch to average free cash flow, and see the value per share change.
Adjust the assumptions